Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

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Audience Profile: Tradespeople

Beyond the white van man stereotypes, who are the tradespeople of today?

Non Members: £150.00

Members: Free

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Q3 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

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Lemon.

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: £53.00

Members: £28.00

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InTouch07: Video on Demand

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Non Members: £50.00

Members: Free

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Country Profile - Northern Ireland

Part of our regional and country profile series, this edition focuses on Northern Ireland.

Non Members: £25.00

Members: Free

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Trend Perspective: Pharma & Healthcare

The outlook for pharma in a country in flux

Non Members: £50.00

Members: Free

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Q2 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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The Price of Success

The report defines the challenges, competitors, complexity and commercial reality facing...

Non Members: £75.00

Members: £25.00

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The Crisis in Creative Effectiveness

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

By Peter Field

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Audience Profile: Grandparents

Beyond age and family, what defines grandparents today?

Non Members: £150.00

Members: Free

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Trend Perspective: Beauty & Cosmetics

From skincare to social media, what are the latest developments in the beauty and cosmetics...

Non Members: £50.00

Members: Free

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InTouch 06 - Podcasts

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Non Members: £50.00

Members: Free

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

Non Members: £150.00

Members: Free

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

Non Members: £150.00

Members: Free

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Agency Census 2018

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

Non Members: £25.00

Members: Free

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Digital Services – Modular Contract – Additional Social Media Schedule 5

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Members: Free

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ISBA-IPA Creative Services Framework Agreement - Project Plus Template

Updated 2018

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Members: Free

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Legal Contract: Media Services - IPA Suggested terms 2009

Suggested Terms and Provisions for use in Client/Agency Agreements - provision of media services...

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Members: Free

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Agency Ts&Cs (GDPR Short Form)

A set of terms & conditions for agencies to use to create their own standard terms when...

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Members: Free

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Digital Services – Modular Contract – Supplement to Additional Social Media Schedule 5

This sample Scope of Work has been tailored for use where the Agency is to deliver a social media...

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Members: Free

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Agency Ts&Cs (GDPR Long Form)

A set of terms & conditions for agencies to use to create their own standard terms when...

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Members: Free

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ISBA-IPA Creative Services Framework Agreement - Retainer Plus Template

Updated 2018

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Members: Free

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Legal Contract: Media Services - Industry Suggested Terms 2005

Joint industry contract for media agreements from IPA, ISBA and CIPS, prepared by Lewis Silkin....

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Members: Free

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Client/Agency Pre-Pitch NDA

A standard NDA agreed between the IPA and ISBA for agencies to use prior to pitching to clients.

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Members: Free

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Q1 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Trend Perspective: Grocery & Supermarket

Who is winning (and how) in the grocery space?

Non Members: £50.00

Members: Free

Details

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Brands, Trust & Healthcare

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Non Members: £50.00

Members: Free

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Trend Perspective: Sex & Relationships

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Non Members: £50.00

Members: Free

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Gen Z: Exile on Mainstream?

A special insight report created in partnership with the Gen Z experts YouthSight about young...

Non Members: £99.00

Members: Free

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IPA Insight Conference Cut - Trending 2019

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Non Members: £25.00

Members: Free

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Audience Profile 55-74s Boomers

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150.00

Members: Free

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