Publications & Reports

This report offers a qualitative analysis of individual purpose-related cases entered into the...

Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?

What is new in the world of brand and media tracking and how is technology and the advent of...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

The increasing role of Environmental, Social and Governance (ESG) in marcomms decision-making.

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

This chart deck comprises a selection of results from a survey exploring public attitudes to...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

The core findings indicate that staff numbers in IPA member agencies have been seriously impacted...

The 2020 IPA Annual Review highlights how the agency trade body supported its members during the...

What's going on in the Online Food Delivery industry and who are its consumers?

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Helping you understand the composition and the make-up of our industry.

Analysis and lessons from the 2020 IPA Effectiveness Awards.

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in November 2020 looking at the desire to see brands support Black History...

How will match day experiences change in the future and where do opportunities lie for brands,...

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

New IPA report identifies five most prominent models for brand and agency relationships over next...

Our second look at the impact of COVID-19 on the future of matchday football. This edition...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...