Publications & Reports

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Helping you understand the composition and the make-up of our industry.

Analysis and lessons from the 2020 IPA Effectiveness Awards.

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in November 2020 looking at the desire to see brands support Black History...

How will match day experiences change in the future and where do opportunities lie for brands,...

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

New IPA report identifies five most prominent models for brand and agency relationships over next...

Our second look at the impact of COVID-19 on the future of matchday football. This edition...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

From luxury purchases to digital influences, what defines affluent consumers in 2020?

How and where are people getting their news? Which media and sources do they trust? What is the...

The annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

These are unchartered waters for the automotive industry. Unprecedented times that present all...

We update our home trends for the new decade. How will we look to upgrade our living spaces in 2020?

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

Beyond the white van man stereotypes, who are the tradespeople of today?