Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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The Future of Account Management

The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...

Non Members: Free

Members: Free

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Q2 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2020?

Non Members: £150.00

Members: Free

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InTouch09: News Consumption

How and where are people getting their news? Which media and sources do they trust? What is the...

Non Members: £50.00

Members: Free

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Agency Census 2019

The annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership...

Non Members: £25.00

Members: Free

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Q1 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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COVID-19 and Premium Purchases (Survey Chart Pack)

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

Non Members: £175.00

Members: Free

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Trend Perspective: Automotive & Mobility

These are unchartered waters for the automotive industry. Unprecedented times that present all...

Non Members: £50.00

Members: Free

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Trend Perspective: House & Home

We update our home trends for the new decade. How will we look to upgrade our living spaces in 2020?

Non Members: £50.00

Members: Free

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Trend Perspective: Travel & Tourism

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

Non Members: £50.00

Members: Free

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Advertising in a downturn

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Non Members: £25.00

Members: Free

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InTouch08: Gaming

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

Non Members: £50.00

Members: Free

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Q4 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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IPA Insight - Gen Z Survey Chart Deck - 2019

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Non Members: £250.00

Members: Free

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IPA Insight Conference Cut - YMS NYC 2019

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

Non Members: £25.00

Members: Free

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Audience Profile: Tradespeople

Beyond the white van man stereotypes, who are the tradespeople of today?

Non Members: £150.00

Members: Free

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Q3 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Lemon.

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: £53.00

Members: £28.00

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InTouch07: Video on Demand

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Non Members: £50.00

Members: Free

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Country Profile - Northern Ireland

Part of our regional and country profile series, this edition focuses on Northern Ireland.

Non Members: £25.00

Members: Free

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Trend Perspective: Pharma & Healthcare

The outlook for pharma in a country in flux

Non Members: £50.00

Members: Free

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Q2 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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The Price of Success

The report defines the challenges, competitors, complexity and commercial reality facing...

Non Members: £75.00

Members: Free

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The Crisis in Creative Effectiveness

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

By Peter Field

Non Members: Free

Members: Free

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Audience Profile: Grandparents

Beyond age and family, what defines grandparents today?

Non Members: £150.00

Members: Free

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Trend Perspective: Beauty & Cosmetics

From skincare to social media, what are the latest developments in the beauty and cosmetics...

Non Members: £50.00

Members: Free

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InTouch 06 - Podcasts

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Non Members: £50.00

Members: Free

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

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Members: Free

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

Non Members: £150.00

Members: Free

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

Non Members: £150.00

Members: Free

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Agency Census 2018

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

Non Members: £25.00

Members: Free

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Digital Services – Modular Contract – Additional Social Media Schedule 5

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