Publications & Reports

The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...

Through a blend of IPA data, qualitative in-depth interviews, and desk research, the report...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

An in-depth exploration and leading industry analysis of the winning papers and themes from the...

The definitive survey of employment trends in media, advertising and marketing communication...

The latest IPA Bellwether Report saw UK marketing budgets rise during the final quarter of 2024...

Industry perspectives on the path to sustainable advertising. This report is the result of...

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

This report helps steer marketers through the effectiveness thicket, giving practical advice on...

Having a dedicated approach to marketing effectiveness in the form of a roadmap improves an...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

From emphasising environmental issues to engaging with the latest tech, who are pet owners?

This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...

A look into the shopping habits, lifestyle plans and core emotions of British consumers across...

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

From emphasising environmental issues to engaging with the latest tech, who are electric vehicle...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

This report presents evidence and arguments for treating brand marketing as a sustained strategic...

According to the 2023 IPA Agency Census, now in its 64th year, total employee numbers within IPA...

UK companies revise their marketing budgets up to strongest levels in almost a decade.

New IPA-commissioned data revealing the mental health support that UK employees are aware of and...

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...

How econometrics can help make marketing more accountable, more effective, and more profitable....

The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...

Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...

UK companies ramp up investment in sales promotions to record levels, driving overall UK...

This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...