Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Christmas amidst the Crunch

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...

Non Members: £150.00

Members: Free

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Q2 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

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Audience Profile: HNWI

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

Non Members: £150.00

Members: Free

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Partnering for Growth

This report seeks to understand the characteristics and contexts that can create long-term,...

By Neil Perkin

Non Members: £50.00

Members: £25.00

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The Best Way for a Client to Brief an Agency

This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...

By BetterBriefs and Mark Ritson

Non Members: Free

Members: Free

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Q1 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Agency Census 2021

According to the IPA Agency Census, now in its 62nd year, the number of employees within IPA...

Non Members: £25.00

Members: Free

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IPA Annual Review 2021

The 2021 IPA Annual Review highlights how we continued to support our members as they began to...

Non Members: Free

Members: Free

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Guide to Writing a B2B Effectiveness Award Entry

A checklist for agency planners and brand owners looking to prove the business effects of their...

By Fran Cassidy

Non Members: Free

Members: Free

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Q4 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Effective on Purpose

This report offers a qualitative analysis of individual purpose-related cases entered into the...

By Carlos Grande

Non Members: Free

Members: Free

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Look out

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

By Orlando Wood

Non Members: £55.00

Members: £40.00

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Audience Profile: Eco-Conscious Consumers

Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?

Non Members: £150.00

Members: Free

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The New Boundaries of Tracking and the Cookie-less Frontier

What is new in the world of brand and media tracking and how is technology and the advent of...

By Andy Brown

Non Members: Free

Members: Free

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Q3 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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2021 Marketing Effectiveness Culture Report

The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...

By Nick Milne

Non Members: Free

Members: Free

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Living with the Pandemic in October 2021

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

By Enders Analysis

Non Members: Free

Members: Free

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Gaining the competitive edge

The increasing role of Environmental, Social and Governance (ESG) in marcomms decision-making.

Non Members: Free

Members: Free

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Q2 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Return to the Office

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

Non Members: £99.00

Members: Free

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IPA Insight - Motor Insurance Survey Chart Deck

This chart deck comprises a selection of results from a survey exploring public attitudes to...

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Members: Free

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Q1 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Trend Perspective: Pharma & Healthcare

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

Non Members: £50.00

Members: Free

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Agency Census 2020

The core findings indicate that staff numbers in IPA member agencies have been seriously impacted...

Non Members: £25.00

Members: Free

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IPA Annual Review 2020

The 2020 IPA Annual Review highlights how the agency trade body supported its members during the...

Non Members: Free

Members: Free

Details

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Market Snapshot: Online Food Delivery

What's going on in the Online Food Delivery industry and who are its consumers?

Non Members: £25.00

Members: Free

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InTouch10: Lockdown

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

Non Members: £50.00

Members: Free

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Non Members: £150.00

Members: Free

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A Future of Fairness

Helping you understand the composition and the make-up of our industry.

Non Members: Free

Members: Free

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Insights from the 2020 IPA Effectiveness Awards

Analysis and lessons from the 2020 IPA Effectiveness Awards.

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Members: Free

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Q4 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Black History Month (Survey Chart Pack)

A survey undertaken in November 2020 looking at the desire to see brands support Black History...

Non Members: £50.00

Members: Free

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