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The Consumer Next Year
We report back from Future Festival 2017 and consider some of the key themes and predicted trends...
Non Members: £50
Members: Free
Social media habits of Adland's professionals
This GlobalWebindex infographic examines the behaviours and preferences within the UK advertising...
Non Members: £50
Members: Free
Black Friday: Deal or No Deal
Discount bonanza or bargain bin bacchanal; just how do we view the now annual Black Friday sales...
Non Members: £250
Members: Free
Regional Profiles - North East
Official statistics detailing the population size, household composition and key economic...
Non Members: £25
Members: Free
Advertising Works 23
How marketing communications have helped organisations as diverse as Guinness, The Economist and...
Non Members: £131
Members: £112
Advertising Works 22
Showcases nine gold-winning 2014 IPA Effectiveness Awards papers including Fosters, British Heart...
Non Members: £131
Members: £112
Advertising Works 21
Advertising Works 21, edited by Convenor of Judges Marie Oldham, showcases 24 prize winning 2012...
Non Members: £60
Members: £52
Advertising Works 20
Showcases the 15 prize winning 2011 IPA Effectiveness Awards papers including Fiat and first...
Non Members: £60
Members: £52
Advertising Works 19
Showcases 25 prize winning 2010 IPA Effectiveness Awards papers including Audi, Barclaycard and...
Non Members: £60
Members: £52
Advertising Works 18
16 prize winning 2009 IPA Effectiveness Awards case papers including Halifax, Morrisons and...
Non Members: £60
Members: £52
Advertising Works 17
Study 23 prize winning 2008 IPA Effectiveness Awards case papers, supported by new learning...
Non Members: £60
Members: £52
Advertising Works 16
Showcases 18 successful 2007 IPA Effectiveness Awards cases papers, and offers key insights by...
Non Members: £60
Members: £52
Advertising Works 15
Features the 22 winning case studies from the 2006 IPA Effectiveness Awards. Also includes...
Non Members: £60
Members: £52
Advertising Works 14
Showcases 23 winning campaigns by small to medium agencies (up to £20 million) from the IPA's...
Non Members: £60
Members: £52
Advertising Works 13
The strategies behind 19 successful UK brands. Case studies compiled from winners at the 2004 IPA...
Non Members: £60
Members: £52
Advertising Works 12
23 winning case studies from the 2002 IPA Effectiveness Awards including Jamie Oliver's...
Non Members: £60
Members: £52
Advertising Works And How
Sets out the winning communications strategies for business. The report guides the reader through...
Non Members: £35
Members: £30
The Value of Advertising
The essential guide on Billing vs Pricing, designed to help agencies develop a more strategic and...
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Members: £72
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: £52
Members: £27
The Future of Marketing and Agencies
Focuses on The Next 10 Years for Consumer Engagement predicting a dynamic landscape for the...
By Janet Hull and Melanie Howard
Non Members: £50
Members: £35
What is a 21st Century Brand?
Inspirational thinking from the next generation of agency leaders features 20 of the best papers...
By Nick Kendall
Non Members: £43
Members: £35
How to Evaluate the Effectiveness of Communication Plans
Leading industry experts offer tools and practices to help you manage the multiple challenges of...
Non Members: £50
Members: Free
The New Britain
Updated report for marketers on habits, attitudes and behaviours of Britain's growing Black and...
Non Members: £51
Members: £26
Data Integration Explained
Practical advice on data integration including preparation, evaluation and considerations when...
Non Members: £31
Members: £16
IPA Future of Agencies: Systems and Empathy
The IPA, in association with Econsultancy, have undertaken a major new piece of research into the...
Non Members: £52
Members: £27
Trend Perspectives Christmas and New Year
What festive trends are likely to pique the interest of consumers this Christmas, and where do...
Non Members: £50
Members: Free
Trend Perspectives Betting and Gaming
Gambling in the UK is a £14bn business, and a business facing heavier regulation than ever...
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Members: Free
Trend Perspectives Alcoholic Beverages
From the rise of on-demand delivery services through to the opportunities presented by the...
Non Members: £50
Members: Free
Trend Perspectives Luxury and Wealth
We enter into the lap of luxury in our latest report and consider the growth of the high-end...
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Members: Free
Trend Perspectives Health and Fitness
From the latest ways in which to yoga to the latest ways by which to recover, we present a fresh...
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Members: Free
Trend Perspectives Food and Drink
Is mass customisation really the future of food? And is the trend for Free-from products set to...
Non Members: £50
Members: Free
Trend Perspectives Travel and Tourism
In our latest travel trends update we review the market for conservative tourism. Does chaos...
Non Members: £50
Members: Free