Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

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Q4 2018 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

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InTouch 02: Radio Listening

InTouch is a micro-report series created by the IPA Insight Centre. Each report provides an...

Non Members: £50

Members: Free

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InTouch 05 - Digital News

InTouch is a micro-report series created by the IPA Insight Centre. Each report provides an...

Non Members: £50

Members: Free

Details

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AI Radar Survey Chart Deck - 2018

This full chart deck comprises the results from all four survey waves from our 2018 AI Radar...

Non Members: £250

Members: Free

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The AI Radar: Winter 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...

Non Members: £50

Members: Free

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IPA Insight Conference Cut - The Power of Finding Your Truth in Marketing

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Non Members: £25

Members: Free

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Audience Profile: 16-34s Millennials

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150

Members: Free

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Regional Profiles - Yorkshire and the Humber

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - South East

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - London

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - East of England

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - Wales

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - East Midlands

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Effectiveness In Context

This new publication from Les Binet and Peter Field is the second in a series about Marketing...

Non Members: £50

Members: £25

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Advertising Works 24

Advertising Works 24, published this week, contains full versions of the nine Gold-winning case...

Non Members: £130

Members: £106

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The AI Radar: Spring 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the first report...

Non Members: £50

Members: Free

Details

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The AI Radar: Autumn 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the third report...

Non Members: £50

Members: Free

Details

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The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

This publication is the eagerly anticipated update of Marketing in the Era of Accountability,...

By Les Binet & Peter Field

Non Members: £50

Members: £25

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Agency Census 2013

The annual census of IPA membership from 2013. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

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Agency Census 2008

The annual census of IPA membership from 2008. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Q3 2018 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

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Magic and Logic Successes

A 14% improvement in productivity, 30% greater efficiencies, a 10% increase in profits and a 50%...

Non Members: £10

Members: £5

Details

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Magic and Logic Challenges

As a result of the positive feedback Magic and Logic has received, the Value Framework Steering...

Non Members: £10

Members: £5

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IPA Healthcare Group Patient Panel 2017

In this comprehensive chart deck we explore prescribed medicine usage among patients and how...

Non Members: £50

Members: Free

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Magic and Logic PDF

The three leading associations for procurement, agencies and marketing, CIPS, the IPA and ISBA,...

Non Members: £10

Members: £5

Details

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IPA Insight Voice Assistant Technology 2017

Is there real consumer appetite for this kind of technology? Who is interested, what do they want...

Non Members: £250

Members: Free

Details

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IPA Insight Brexit Radar June 2017

The IPA Brexit Radar is released every two months and reflects the most recent economic data...

Non Members: £25

Members: Free

Details

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IPA Brexit Radar August 2017

The IPA Brexit Radar is released every two months and reflects the most recent economic data...

Non Members: £25

Members: Free

Details

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IPA Insight Brexit Radar December 2017

The IPA Brexit Radar is released every two months and reflects the most recent economic data...

Non Members: £25

Members: Free

Details

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IPA Brexit Radar October 2017

The IPA Brexit Radar is released every two months and reflects the most recent economic data...

Non Members: £25

Members: Free

Details

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Survival Guide to the Pitch

This is a 'how-to' guide for young planners and account handlers, written from the agency point...

Non Members: £1

Members: Free

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New Business: A guide to life on the frontline

New business. Probably one of the most misunderstood roles in the agency world. Marketing… PR…...

Non Members: £5

Members: Free

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