Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

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The Consumer Next Year

We report back from Future Festival 2017 and consider some of the key themes and predicted trends...

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Social media habits of Adland's professionals

This GlobalWebindex infographic examines the behaviours and preferences within the UK advertising...

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Black Friday: Deal or No Deal

Discount bonanza or bargain bin bacchanal; just how do we view the now annual Black Friday sales...

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Regional Profiles - North East

Official statistics detailing the population size, household composition and key economic...

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Advertising Works 23

How marketing communications have helped organisations as diverse as Guinness, The Economist and...

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Advertising Works 22

Showcases nine gold-winning 2014 IPA Effectiveness Awards papers including Fosters, British Heart...

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Advertising Works 21

Advertising Works 21, edited by Convenor of Judges Marie Oldham, showcases 24 prize winning 2012...

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Advertising Works 20

Showcases the 15 prize winning 2011 IPA Effectiveness Awards papers including Fiat and first...

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Advertising Works 19

Showcases 25 prize winning 2010 IPA Effectiveness Awards papers including Audi, Barclaycard and...

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Advertising Works 18

16 prize winning 2009 IPA Effectiveness Awards case papers including Halifax, Morrisons and...

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Advertising Works 17

Study 23 prize winning 2008 IPA Effectiveness Awards case papers, supported by new learning...

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Advertising Works 16

Showcases 18 successful 2007 IPA Effectiveness Awards cases papers, and offers key insights by...

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Advertising Works 15

Features the 22 winning case studies from the 2006 IPA Effectiveness Awards. Also includes...

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Advertising Works 14

Showcases 23 winning campaigns by small to medium agencies (up to £20 million) from the IPA's...

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Advertising Works 13

The strategies behind 19 successful UK brands. Case studies compiled from winners at the 2004 IPA...

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Advertising Works 12

23 winning case studies from the 2002 IPA Effectiveness Awards including Jamie Oliver's...

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Advertising Works And How

Sets out the winning communications strategies for business. The report guides the reader through...

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The Value of Advertising

The essential guide on Billing vs Pricing, designed to help agencies develop a more strategic and...

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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

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The Future of Marketing and Agencies

Focuses on The Next 10 Years for Consumer Engagement predicting a dynamic landscape for the...

By Janet Hull and Melanie Howard

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What is a 21st Century Brand?

Inspirational thinking from the next generation of agency leaders features 20 of the best papers...

By Nick Kendall

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How to Evaluate the Effectiveness of Communication Plans

Leading industry experts offer tools and practices to help you manage the multiple challenges of...

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The New Britain

Updated report for marketers on habits, attitudes and behaviours of Britain's growing Black and...

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Data Integration Explained

Practical advice on data integration including preparation, evaluation and considerations when...

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IPA Future of Agencies: Systems and Empathy

The IPA, in association with Econsultancy, have undertaken a major new piece of research into the...

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Trend Perspectives Christmas and New Year

What festive trends are likely to pique the interest of consumers this Christmas, and where do...

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Trend Perspectives Betting and Gaming

Gambling in the UK is a £14bn business, and a business facing heavier regulation than ever...

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Trend Perspectives Alcoholic Beverages

From the rise of on-demand delivery services through to the opportunities presented by the...

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Trend Perspectives Luxury and Wealth

We enter into the lap of luxury in our latest report and consider the growth of the high-end...

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Trend Perspectives Health and Fitness

From the latest ways in which to yoga to the latest ways by which to recover, we present a fresh...

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Trend Perspectives Food and Drink

Is mass customisation really the future of food? And is the trend for Free-from products set to...

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Trend Perspectives Travel and Tourism

In our latest travel trends update we review the market for conservative tourism. Does chaos...

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