Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Q1 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Trend Perspective: Pharma & Healthcare

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

Non Members: £50.00

Members: Free

Details

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Agency Census 2020

The core findings indicate that staff numbers in IPA member agencies have been seriously impacted...

Non Members: £25.00

Members: Free

Details

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IPA Annual Review 2020

The 2020 IPA Annual Review highlights how the agency trade body supported its members during the...

Non Members: Free

Members: Free

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Market Snapshot: Online Food Delivery

What's going on in the Online Food Delivery industry and who are its consumers?

Non Members: £25.00

Members: Free

Details

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InTouch10: Lockdown

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

Non Members: £50.00

Members: Free

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Non Members: £150.00

Members: Free

Details

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A Future of Fairness

Helping you understand the composition and the make-up of our industry.

Non Members: Free

Members: Free

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Insights from the 2020 IPA Effectiveness Awards

Analysis and lessons from the 2020 IPA Effectiveness Awards.

Non Members: ---

Members: Free

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Q4 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Black History Month (Survey Chart Pack)

A survey undertaken in November 2020 looking at the desire to see brands support Black History...

Non Members: £50.00

Members: Free

Details

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Match Day Reports: Open Goal

How will match day experiences change in the future and where do opportunities lie for brands,...

Non Members: Free

Members: Free

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Advertising Works 25

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Non Members: £130.00

Members: £106.00

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Match Day Reports: Game on

Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...

Non Members: Free

Members: Free

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Pricing for Success

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

Non Members: £50.00

Members: £25.00

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The Future of Brand and Agency Relationships

New IPA report identifies five most prominent models for brand and agency relationships over next...

Non Members: £50.00

Members: Free

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Match Day Reports: On the Ball

Our second look at the impact of COVID-19 on the future of matchday football. This edition...

Non Members: Free

Members: Free

Details

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Q3 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Positive Brand Friction

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

By Nick Milne

Non Members: Digital free, hardcopy £25

Members: Free

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Match Day Reports: Kick Off

A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...

Non Members: Free

Members: Free

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Building Bridges with Finance

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

By Fran Cassidy

Non Members: Free

Members: Free

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The Future of Account Management

The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...

Non Members: Free

Members: Free

Details

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Q2 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2020?

Non Members: £150.00

Members: Free

Details

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InTouch09: News Consumption

How and where are people getting their news? Which media and sources do they trust? What is the...

Non Members: £50.00

Members: Free

Details

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Agency Census 2019

The annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership...

Non Members: £25.00

Members: Free

Details

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Q1 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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COVID-19 and Premium Purchases (Survey Chart Pack)

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

Non Members: £175.00

Members: Free

Details

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Trend Perspective: Automotive & Mobility

These are unchartered waters for the automotive industry. Unprecedented times that present all...

Non Members: £50.00

Members: Free

Details

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Trend Perspective: House & Home

We update our home trends for the new decade. How will we look to upgrade our living spaces in 2020?

Non Members: £50.00

Members: Free

Details

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Trend Perspective: Travel & Tourism

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

Non Members: £50.00

Members: Free

Details

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Advertising in a downturn

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Non Members: £25.00

Members: Free

Details