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Q4 2018 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140
Members: £99
InTouch 02: Radio Listening
InTouch is a micro-report series created by the IPA Insight Centre. Each report provides an...
Non Members: £50
Members: Free
InTouch 05 - Digital News
InTouch is a micro-report series created by the IPA Insight Centre. Each report provides an...
Non Members: £50
Members: Free
AI Radar Survey Chart Deck - 2018
This full chart deck comprises the results from all four survey waves from our 2018 AI Radar...
Non Members: £250
Members: Free
The AI Radar: Winter 2018
As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...
Non Members: £50
Members: Free
IPA Insight Conference Cut - The Power of Finding Your Truth in Marketing
Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...
Non Members: £25
Members: Free
Audience Profile: 16-34s Millennials
Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...
Non Members: £150
Members: Free
Regional Profiles - Yorkshire and the Humber
Official statistics detailing the population size, household composition and key economic...
Non Members: £25
Members: Free
Regional Profiles - South East
Official statistics detailing the population size, household composition and key economic...
Non Members: £25
Members: Free
Regional Profiles - London
Official statistics detailing the population size, household composition and key economic...
Non Members: £25
Members: Free
Regional Profiles - East of England
Official statistics detailing the population size, household composition and key economic...
Non Members: £25
Members: Free
Regional Profiles - Wales
Official statistics detailing the population size, household composition and key economic...
Non Members: £25
Members: Free
Regional Profiles - East Midlands
Official statistics detailing the population size, household composition and key economic...
Non Members: £25
Members: Free
Effectiveness In Context
This new publication from Les Binet and Peter Field is the second in a series about Marketing...
Non Members: £50
Members: £25
Advertising Works 24
Advertising Works 24, published this week, contains full versions of the nine Gold-winning case...
Non Members: £130
Members: £106
The AI Radar: Spring 2018
As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the first report...
Non Members: £50
Members: Free
The AI Radar: Autumn 2018
As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the third report...
Non Members: £50
Members: Free
The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies
This publication is the eagerly anticipated update of Marketing in the Era of Accountability,...
By Les Binet & Peter Field
Non Members: £50
Members: £25
Agency Census 2013
The annual census of IPA membership from 2013. The Agency Census has become the definitive survey...
Non Members: £45
Members: Free
Agency Census 2008
The annual census of IPA membership from 2008. The Agency Census has become the definitive survey...
Non Members: £45
Members: Free
Q3 2018 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140
Members: £99
Magic and Logic Successes
A 14% improvement in productivity, 30% greater efficiencies, a 10% increase in profits and a 50%...
Non Members: £10
Members: £5
Magic and Logic Challenges
As a result of the positive feedback Magic and Logic has received, the Value Framework Steering...
Non Members: £10
Members: £5
IPA Healthcare Group Patient Panel 2017
In this comprehensive chart deck we explore prescribed medicine usage among patients and how...
Non Members: £50
Members: Free
Magic and Logic PDF
The three leading associations for procurement, agencies and marketing, CIPS, the IPA and ISBA,...
Non Members: £10
Members: £5
IPA Insight Voice Assistant Technology 2017
Is there real consumer appetite for this kind of technology? Who is interested, what do they want...
Non Members: £250
Members: Free
IPA Insight Brexit Radar June 2017
The IPA Brexit Radar is released every two months and reflects the most recent economic data...
Non Members: £25
Members: Free
IPA Brexit Radar August 2017
The IPA Brexit Radar is released every two months and reflects the most recent economic data...
Non Members: £25
Members: Free
IPA Insight Brexit Radar December 2017
The IPA Brexit Radar is released every two months and reflects the most recent economic data...
Non Members: £25
Members: Free
IPA Brexit Radar October 2017
The IPA Brexit Radar is released every two months and reflects the most recent economic data...
Non Members: £25
Members: Free
Survival Guide to the Pitch
This is a 'how-to' guide for young planners and account handlers, written from the agency point...
Non Members: £1
Members: Free
New Business: A guide to life on the frontline
New business. Probably one of the most misunderstood roles in the agency world. Marketing… PR…...
Non Members: £5
Members: Free