Publications & Reports

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

This report seeks to understand the characteristics and contexts that can create long-term,...

This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

According to the IPA Agency Census, now in its 62nd year, the number of employees within IPA...

The 2021 IPA Annual Review highlights how we continued to support our members as they began to...

A checklist for agency planners and brand owners looking to prove the business effects of their...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This report offers a qualitative analysis of individual purpose-related cases entered into the...

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?

What is new in the world of brand and media tracking and how is technology and the advent of...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

The increasing role of Environmental, Social and Governance (ESG) in marcomms decision-making.

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

This chart deck comprises a selection of results from a survey exploring public attitudes to...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

The core findings indicate that staff numbers in IPA member agencies have been seriously impacted...

The 2020 IPA Annual Review highlights how the agency trade body supported its members during the...

What's going on in the Online Food Delivery industry and who are its consumers?

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Helping you understand the composition and the make-up of our industry.

Analysis and lessons from the 2020 IPA Effectiveness Awards.

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in November 2020 looking at the desire to see brands support Black History...