Publications & Reports

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...

How econometrics can help make marketing more accountable, more effective, and more profitable....

Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...

UK companies ramp up investment in sales promotions to record levels, driving overall UK...

This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

One of the striking findings of this report is the changing nature of the relationship between...

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

The second IPA TouchPoints report highlights the growing gap between how younger and older...

A TouchPoints data report to help planners and advertisers to better understand the commercial...

We are an organisation with members at its core. Without them we could not achieve the variety of...

According to the 2022 IPA Agency Census, now in its 63rd year, total employee numbers within IPA...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

An IPA Insight Pulse poll exploring consumer attitudes towards the upcoming FIFA 2022 World Cup,...

How marketing communications help a diverse range of organisations translate big ideas into...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A look at the levels of marketing effectiveness competency within the industry and sets out a...

From virtual fitness to workplace wellbeing, we present a fresh selection of key trends impacting...

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

This report seeks to understand the characteristics and contexts that can create long-term,...

This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

According to the IPA Agency Census, now in its 62nd year, the number of employees within IPA...

This IPA Insight study pack comprises questions taken from a nationally representative survey...

The 2021 IPA Annual Review highlights how we continued to support our members as they began to...