Results 188
This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...
Non Members: £99.00
Members: Free
Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...
Non Members: £140.00
Members: £99.00
How econometrics can help make marketing more accountable, more effective, and more profitable....
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Members: £10.00
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...
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UK companies ramp up investment in sales promotions to record levels, driving overall UK...
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This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...
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An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
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The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...
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Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...
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One of the striking findings of this report is the changing nature of the relationship between...
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Following on from the success of our Making Sense: The Commercial Media Landscape (Second...
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The second IPA TouchPoints report highlights the growing gap between how younger and older...
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A TouchPoints data report to help planners and advertisers to better understand the commercial...
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We are an organisation with members at its core. Without them we could not achieve the variety of...
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According to the 2022 IPA Agency Census, now in its 63rd year, total employee numbers within IPA...
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The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Who are the gamers of today? When are they playing and on which devices? Find out all that and...
Non Members: £50.00
Members: Free
An IPA Insight Pulse poll exploring consumer attitudes towards the upcoming FIFA 2022 World Cup,...
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Members: Free
How marketing communications help a diverse range of organisations translate big ideas into...
Non Members: £65.00
Members: £45.00
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
A look at the levels of marketing effectiveness competency within the industry and sets out a...
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From virtual fitness to workplace wellbeing, we present a fresh selection of key trends impacting...
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Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...
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The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?
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This report seeks to understand the characteristics and contexts that can create long-term,...
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This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...
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The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
According to the IPA Agency Census, now in its 62nd year, the number of employees within IPA...
Non Members: £25.00
Members: Free
This IPA Insight study pack comprises questions taken from a nationally representative survey...
Non Members: £50.00
Members: Free
The 2021 IPA Annual Review highlights how we continued to support our members as they began to...
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