Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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2021 Marketing Effectiveness Culture Report

The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...

By Nick Milne

Non Members: Free

Members: Free

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Look out

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

By Orlando Wood

Non Members: £55.00

Members: £40.00

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Living with the Pandemic in October 2021

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

By Enders Analysis

Non Members: Free

Members: Free

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Gaining the competitive edge

The increasing role of Environmental, Social and Governance (ESG) in marcomms decision-making.

Non Members: Free

Members: Free

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Q2 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

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Return to the Office

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

Non Members: £99.00

Members: Free

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IPA Insight - Motor Insurance Survey Chart Deck

This chart deck comprises a selection of results from a survey exploring public attitudes to...

Non Members: ---

Members: Free

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Q1 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Trend Perspective: Pharma & Healthcare

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

Non Members: £50.00

Members: Free

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Agency Census 2020

The core findings indicate that staff numbers in IPA member agencies have been seriously impacted...

Non Members: £25.00

Members: Free

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IPA Annual Review 2020

The 2020 IPA Annual Review highlights how the agency trade body supported its members during the...

Non Members: Free

Members: Free

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Market Snapshot: Online Food Delivery

What's going on in the Online Food Delivery industry and who are its consumers?

Non Members: £25.00

Members: Free

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InTouch10: Lockdown

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

Non Members: £50.00

Members: Free

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Non Members: £150.00

Members: Free

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A Future of Fairness

Helping you understand the composition and the make-up of our industry.

Non Members: Free

Members: Free

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Insights from the 2020 IPA Effectiveness Awards

Analysis and lessons from the 2020 IPA Effectiveness Awards.

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Members: Free

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Q4 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Black History Month (Survey Chart Pack)

A survey undertaken in November 2020 looking at the desire to see brands support Black History...

Non Members: £50.00

Members: Free

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Match Day Reports: Open Goal: Winning strategies for football’s new match days

How will match day experiences change in the future and where do opportunities lie for brands,...

Non Members: £50.00

Members: Free

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Advertising Works 25

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Non Members: £130.00

Members: £106.00

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Match Day Reports: Game on: Taking the lead with young football fans

Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...

Non Members: £50.00

Members: Free

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Pricing for Success

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

Non Members: £25.00

Members: Free

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The Future of Brand and Agency Relationships

New IPA report identifies five most prominent models for brand and agency relationships over next...

Non Members: £50.00

Members: Free

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Match Day Reports: On the Ball: Staying Onside with Female Football Fans

Our second look at the impact of COVID-19 on the future of matchday football. This edition...

Non Members: £50.00

Members: Free

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Q3 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Positive Brand Friction

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

By Nick Milne

Non Members: Digital free, hardcopy £25

Members: Free

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Match Day Reports: Kick Off

A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...

Non Members: £50.00

Members: Free

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Building Bridges with Finance

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

By Fran Cassidy

Non Members: Free

Members: Free

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The Future of Account Management

The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...

Non Members: Free

Members: Free

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Q2 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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InTouch09: News Consumption

How and where are people getting their news? Which media and sources do they trust? What is the...

Non Members: £50.00

Members: Free

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Agency Census 2019

The annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership...

Non Members: £25.00

Members: Free

Details