Publications & Reports

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

New IPA report identifies five most prominent models for brand and agency relationships over next...

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

From luxury purchases to digital influences, what defines affluent consumers in 2020?

How and where are people getting their news? Which media and sources do they trust? What is the...

The annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

These are unchartered waters for the automotive industry. Unprecedented times that present all...

We update our home trends for the new decade. How will we look to upgrade our living spaces in 2020?

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

A report of key findings from an IPA seminar; It is important to maintain advertising and...

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

Beyond the white van man stereotypes, who are the tradespeople of today?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Part of our regional and country profile series, this edition focuses on Northern Ireland.

The outlook for pharma in a country in flux

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The report defines the challenges, competitors, complexity and commercial reality facing...

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

Beyond age and family, what defines grandparents today?

From skincare to social media, what are the latest developments in the beauty and cosmetics...

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Identifying the marketing practices and metrics that truly increase profitability.

From household habits to guilty pleasures, who are the mums of today?