About the Institute of Practitioners in Advertising (IPA)

The power behind the practitioners

The IPA has a USP – a Unique Supportive Proposition. We support and empower our members in every way we can. On an Industry, Agency and Personal level. We are the power behind the practitioners.

How we help our members be the best they can be:

We set the protocols for the UK industry's best practice standards. So we can advise on how to choose an agency or how to run an agency. We also work collaboratively with our members to achieve our goal to improve diversity within the industry. We listen to agency issues so that we can set or update policy, or lead the industry response on whatever might be troubling them.

Every year we help more than 4,000 practitioners future-proof their careers through our Continuous Professional Development Programme. We don’t just keep their careers on track, we help them flourish.

And through EffWorks we aim to provide the advertising and marketing industry with resources and tools to realise the potential of truly accountable and effective marketing.

We use our knowledge of the industry to publish groundbreaking thought leadership. Day-to-day we are the go-to people on any agency-related query. So if you work in an agency we are automatically boosting your resources with our own. Which means that being a member isn’t a philanthropic gesture, it makes hard-nosed commercial sense.

Is your agency already an IPA member?

Find out more about the services and benefits we offer, to help you do business better, create and deliver more value, and recruit and retain talent.

Is your agency thinking about becoming an IPA member?

Find out more about joining our community of leading UK creative, digital and media agencies.

Is your agency just getting going?

Find out how our Accelerator scheme can jump start your launch.

Or are you thinking about personal membership?

Find out about becoming an Accredited MIPA, a personal member of the IPA.

Last updated 01 May 2024
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IPA. The power behind the practitioners.