Every two years, the IPA Effectiveness Awards celebrate and showcase agencies, media owners or advertisers worldwide that successfully prove that their communications activity paid back.
Insight contained within IPA Effectiveness Awards papers is invaluable in writing your own case study. The IPA Effectiveness Awards Search Engine (EASE) allows you to navigate the library of papers to find those you need, to search by keywords, or filter by any parameter from the questions asked in the IPA Effectiveness Awards Entry Questionnaire.
Below is a summary of the 2024 Awards Winners. Winners from 2018, 2020 and 2022 can also be viewed online.