Launching 'Look out', the follow-up to the critically acclaimed publication 'Lemon: How the advertising brain turned sour'.
Orlando Wood takes us on a cultural journey unveiling how technology has changed business, advertising, and us - offering practical help and inspiration for those seeking to build brands in an increasingly online world, create advertising that holds attention, that delivers the greatest, longest-lasting business effects, and that fundamentally reconnects with the people who watch it.
Orlando Wood's 'Look out' is available for purchaseNews: Look out! Advertising’s effectiveness problem is staring us in the face