IPA Effectiveness Awards Lunch and Learn with Tesco

EffWorks Global 2021

Simon Gregory, Joint CSO, BBH and James Parnum, Head of Planning MediaCom on how they helped turn around the fortunes of Britain's largest retailer - Tesco, and brought home an IPA Effectiveness Award Grand Prix.

  • Jo Arden, CSO Publicis.Poke, award-winning author and Deputy Convenor, reveals her five top tips for writing a winning paper.
  • Benjamin Braun, CMO of Samsung Europe, provides insight into the client imperative to enter.
  • Simon Gregory, Joint CSO, BBH and James Parnum, Head of Planning MediaCom, on how they helped turn around the fortunes of Britain's largest retailer - Tesco, and brought home an IPA Effectiveness Award Grand Prix in the process.

Entry for the 2026 IPA Effectiveness Awards is now open
Last updated 16 September 2025