New ARC data: Brand investment in challenging times

EffWorks Global 2022

Launch of our new exclusive evidence from the ARC database reveals how spending changed over the last 2 years and what has happened to ROI. What are the lessons on how brands stay strong in uncertain times?


  • Dr Grace Kite, Founder, Magic Numbers
  • Carl Carter, Marketing Strategy & Effectiveness Director, IRI
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Last updated 01 May 2024