Guide to IPA EffWorks Global 2023

Movers, Shakers, Effecters

Over the last year, with the help of the IPA Effectiveness Leadership group of member agency advisers, industry experts and partners, we've brought together the best effectiveness learning and practice in the three areas of Managing Marketing, Measuring Marketing and Marketing Marketing. Here's our overview to the sessions, speakers and themes to help you make the most of the content from EffWorks Global 2023.