IPA Effectiveness Culture Monitor

How effective is our industry?

The survey is now closed. If you would like to get notified when the results will be launched in mid-September 2021 please sign up for the IPA EffWorks newsletter.

This short survey for brands and agencies builds on a bank of work from the cross-industry IPA EffWorks initiative that explores how a marketing effectiveness culture can drive more productive client/agency relationships and better brand and business outcomes. 

The survey results will be launched in mid-September 2021 and will provide:

  • Agencies and brands with an understanding of their progress towards creating a marketing effectiveness culture.
  • An assessment against each of the marketing effectiveness quadrants: People; Process; Focus; Data, Tools and Measurement, evidencing which quadrants need priority focus to improve marketing effectiveness culture within each brand and agency.
  • A year-on-year comparison against agency and/or brand peers and the industry’s approach to marketing effectiveness. 

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Last updated 05 August 2021