The IPA Effectiveness Conference returns both in-person and virtually on 9 October to provide unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance.
Expect new R&D, thought leadership and expert case studies covering topics such as humour, measurement and the effectiveness of creators.
We will also welcome our 2024 Effectiveness Awards winners to the stage - fresh from celebrating their wins two days prior - to share the secrets to their effectiveness success.
Agenda
8.30am Breakfast and networking
9.00am Welcome
- Karen Martin, CEO, BBH and Chair, IPA Effectiveness Leadership Group
9.10am The neuroscience of laughter
- Professor Sophie Scott, Professor of Cognitive Neuroscience, UCL
9.35am What do we know about creators and effectiveness?
- Becky Owen, CMO, Billion Dollar Boy (moderator)
- Imogen Coles, UK Head of Influence, Managing Partner, Ogilvy
- James Mishreki, Founder, Skin+Me
10.05am Creative consistency
- Andrew Tindall, SVP – Global Partnerships, System1
10.25am Creative consistency: a point of view
- Karen Martin, CEO, BBH and Chair, IPA Effectiveness Leadership Group (moderator)
- Andrew Tindall, SVP – Global Partnerships, System1
10.45am Coffee break
11.15am General learnings from the General Election
- Rachel Hamburger, Strategy Director, Lucky Generals
11.35am Seize what’s starting: the role of experiments
- Jo Arden, Chief Strategy Officer, Ogilvy (moderator)
- Simeon Duckworth, Global Head of Strategy and Analytics, UCL & WPP
- James Morrison, Head of Brand Partnerships, Laithwaites
- Chetan Murthy, Senior Consultant, Havas Media Network
12.10pm Demand switching: profitable pursuits that make the world a better place
- Jo McClintock, VP Brand & Marketing, Trainline
- Leo Rayman, Founder and CEO, Eden Lab
12.10pm Interactive breakouts (registered in-person guests only)
- Kathryn Ellis, Strategy and DEI Consultant and PHD Candidate
- James Hankin, Global VP Marketing Strategy & Planning, Sage
- Nick Milne, Founder & Chief Effectiveness Officer, Go Ignite Consulting
- Tom Roach, VP Brand Strategy, Jellyfish
1.10pm Lunch
2.10pm Future value of present spend
- Dr Grace Kite, Economist and Founder, Magic Numbers and Magic Works
2.35pm Present value of future spend
2.55pm Session TBC
2.55pm Interactive breakouts (registered in-person guests only)
- Richard Warren, Director Brand, Marketing and Corporate Affairs, Nationwide
3.55pm Coffee break
4.25pm Low alcohol beer: a head-to-head
- Jane Bamber, Consumer Planning and Brand Development Director - Guinness, Diageo
- Kerttu Inkeroinen, Marketing and E-commerce Director, Lucky Saint
4.55pm IPA Effectiveness Awards Grand Prix: the first interview
- Catherine Kehoe, Chief Marketing and Corporate Affairs Officer, Nationwide and Chair of Judges
- Grand Prix winners
5.25pm Closing remarks
- Karen Martin, CEO, BBH and Chair, IPA Effectiveness Leadership Group
5.30pm Drinks and networking
7.00pm Event ends
Ticket prices:
- Member (in-person): £350 + VAT
- Member (virtual): £199 + VAT
- Non-Member (in-person): £700 + VAT
- Non-Member (virtual): £398 + VAT
NB: Bulk buy discounts for 5+ in-person tickets are available and will automatically be added during the booking process.
- 5-9 tickets: 15% off
- 10+ tickets: 20% off
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Last updated 03 September 2024