The IPA Effectiveness Conference returns both in-person and virtually on 9 October to provide unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance.
Expect new R&D, thought leadership and expert case studies covering topics such as humour, measurement and the effectiveness of creators.
We will also welcome our 2024 Effectiveness Awards winners to the stage - fresh from celebrating their wins two days prior - to share the secrets to their effectiveness success.
8.30am Breakfast and networking
9.00am Welcome
9.10am The neuroscience of laughter
9.35am What do we know about creators and effectiveness?
10.05am Creative consistency
10.25am Creative consistency: a point of view
10.45am Coffee break
11.15am General learnings from the General Election
11.35am Seize what’s starting: the role of experiments
12.10pm Demand switching: profitable pursuits that make the world a better place
12.10pm Interactive breakouts (registered in-person guests only)
1.10pm Lunch
2.10pm Future value of present spend
2.35pm Present value of future spend
2.55pm Session TBC
2.55pm Interactive breakouts (registered in-person guests only)
3.55pm Coffee break
4.25pm Low alcohol beer: a head-to-head
4.55pm IPA Effectiveness Awards Grand Prix: the first interview
5.25pm Closing remarks
5.30pm Drinks and networking
7.00pm Event ends
NB: Bulk buy discounts for 5+ in-person tickets are available and will automatically be added during the booking process.
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