The great and good of the industry wax lyrical about the importance of brand building alongside shorter-term strategies. But how do you commit to this when you're coming out a period of decline - not to mention a PR crisis and a global pandemic?
Premiering the new IPA Effectiveness Award-winning McDonald's brand film brought to life by Thinkbox, this event will show how brand building and creativity can work together to rekindle consumer trust, whilst simultaneously driving growth.
The brand film will show how McDonald's successfully used a strategic recipe and investments in creativity, planning, and broadcast, to transform - becoming a much-loved cultural institution and also contributing billions in incremental short and long-term sales.
6.35pm Premiere of the IPA/Thinkbox McDonald's brand stories film
6.50pm Panel discussion
Chris Dunne, Head of Marketing, Thinkbox (moderator)
Simon Buchanan, Global Business Lead for Aldi, McCann Worldgroup, and CEO, McCann Manchester
Jamie Peate, Global Head of Retail and Effectiveness, McCann Manchester
Tom Sussman, Deputy Chief Strategy Officer, Leo Burnett
7.20pm Audience Q&A
7.30pm Happy Meals
8.00pm Event ends