TouchPoints Launch 2024 (virtual)

TouchPoints is the IPA’s unique consumer-centric, annual cross-media dataset. Guest speakers this year include a keynote speech by Saatchi & Saatchi Chief Strategy Officer Richard Huntington, and case studies by EssenceMediacomX, Newsworks, and All Response Media, explaining the different ways they use TouchPoints for (and with) their clients.

Alongside this is an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life, including two waves of data, enabling us to look at the effect of seasonality.

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Agenda

9.30am Welcome

• Belinda Beeftink, Research Director, IPA

9.35am Keynote Speech

• Richard Huntington, Chief Strategy Officer, Saatchi & Saatchi London

9.55am EssenceMediacomX Case Study 

• Anna Martorana, Media Planning Lead, EssenceMediacomX

10.10am Newsworks Case Study

• Heather Dansie, Insight Director, Newsworks
• Niki West, Client Services & Strategy Director, Newsworks

10.25am All Response Media Case Study

• Oliver Bertwistle, Planning Director, All Response Media

10.40am TouchPoints: The Latest Data 

• Dan Flynn, Deputy Research Director, IPA

11.00am Audience Q&A 

• Belinda Beeftink, Research Director, IPA (moderator)
• Oliver Bertwistle, Planning Director, All Response Media
• Heather Dansie, Insight Director, Newsworks
• Dan Flynn, Deputy Research Director, IPA
• Anna Martorana, Media Planning Lead, EssenceMediacomX

11.15am Closing remarks

• Belinda Beeftink, Research Director, IPA

Agenda is subject to change