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News

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Packed and raring to go: New IPA research reveals UK adults’ 2026 holiday plans

Three-quarters of UK adults (76%) have either already taken holidays, already booked holidays, and/or are planning to book a holiday this year.

  • Published

    19 February 2026

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Advertising Unlocked 2026

Agencies around the country take part in the industry’s nationwide open day to showcase careers to the next generation of talent.

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    18 February 2026

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Holiday booking plans 2026

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

Non Members: £50.00

Members: Free

Details

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IPA Agency Census 2025 shows workforce declines while diversity improves

The decline in employment was more pronounced among part-time employees, men and those aged 25 and under.

  • Published

    11 February 2026

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The Making Sense Podcast: Zehra Chatoo

How AI can transform marketing without losing the human touch and what true inclusivity looks like in brand storytelling.

  • Published

    11 February 2026

Blog

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We need truth tellers more than ever

Despite the real fears and trade-offs involved, strategist Fauzia Musa says protecting the truth must be cherished in an era of misinformation.

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Fauzia Musa

11th February 2026

Blog

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Gripping the tentacles of brand trust

Trust is highly correlated with business growth, but it is a complex, multi-dimensional measure, says Rachel D’Cunha, Strategy Partner at Wavemaker. The right media choices can have a...

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Rachel D’Cunha

11th February 2026

Blog

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High interest learnings from 'low interest' categories

Low interest categories don't have to feature low interest advertising, if brands bring fresh thinking and entertainment to the task.

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Jonny Park

11th February 2026

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IPA Agency Census 2025

The definitive survey of employment trends in media, advertising and marketing communication...

Non Members: £25.00

Members: Free

Details

Document Page

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Clearance Issues - The Use of Flags

When deciding whether you can use a flag in an advertisement, you need to consider whether the flag is protected by any intellectual property rights, whether the territories in which you are using...

  • Published

    10 February 2026

Blog

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To win over the IPA Awards technical judges, dump the ‘data dumps’

Jane Christian, EVP Analytics at WPP Media UK, and Chair of the Technical Judging Panel for the IPA Effectiveness Awards 2026, says the technical advice to awards entrants has been updated to be...

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Jane Christian

5th February 2026

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IPA welcomes guide for the responsible use of generative AI in advertising

The new guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners.

  • Published

    5 February 2026

Blog

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Would you write that Super Bowl cheque?

IPA Director of Effectiveness Laurence Green says that, despite the high costs involved, investing in even a brief TV spot during the Super Bowl can be justified.

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Laurence Green

5th February 2026

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Best Practice Guide for the responsible use of generative AI in advertising 2026

Harnessing GenAI’s creative and operational potential whilst upholding ethical standards.

  • Published

    4 February 2026

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EU Digital Omnibus

In November last year, the European Commission published its Digital Omnibus, intended to simplify the regulation of AI, cybersecurity and personal data and reduce red tape for businesses in the...

  • Published

    3 February 2026

Video

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IPA/Thinkbox Brand Stories on Film: Xero

How Xero moved beyond functional messaging to connect with the people behind small businesses through trust, humour and emotional storytelling.

  • Published

    3 February 2026

Document Page

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HFSS Nutrient Profiling Model to change

In its NHS 10 Year Health Plan, the Government claimed that the 2004/5 nutrient profile model (NPM) which is used to categorise which foods are HFSS for advertising purposes, is out of date. The...

  • Published

    2 February 2026

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Join the IPA in Texas for SXSW 2026

With over a decade of SXSW experience, the IPA team is also well placed to offer recommendations ahead of travelling to Texas, as well as once in Austin.

  • Published

    29 January 2026

Blog

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Gen Z Unfiltered: After the reflection – what changes when trust replaces training

True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...

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Ellie Nicolaou

29th January 2026

Document Page

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IPA/ISBA Creative Services Framework Agreement 2025 Explained

Recording of the IPA member event and supporting resources unpacking the 2025 update to the IPA/ISBA Creative Services Framework Agreement (CSFA), what’s new, what’s changed, and how the framework...

  • Published

    28 January 2026

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The Effectiveness Files: Little Moons

Little Moons' Joanna Allen joins the IPA Effectiveness Files to explore her career working across category-defining brands.

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    28 January 2026

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Audience Profile 75+

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £50.00

Members: Free

Details

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Trust-building advertising delivers stronger business growth

New IPA Effectiveness Databank analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large business effect.

  • Published

    27 January 2026

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Trust-building advertising works

New analysis from the IPA Effectiveness Databank demonstrates the powerful role brand trust plays in driving business growth. Based on 25 years of effectiveness data, the research shows that...

  • Published

    27 January 2026

News

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IPA appoints Ed Palmer as Director of Agency Value

Palmer's appointment comes at a critical time, as agencies face growing pressure to articulate their value, evolve commercial models and build stronger, more effective client relationships.

  • Published

    22 January 2026

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IPAi Forum

Helping IPA member agencies navigate the fast-moving world of Generative AI and practical AI deployment. Issue 1: AI as a creative collaborator - From hype to hands-on.

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    22 January 2026

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IPAi Forum to help agencies navigate the fast-moving world of Generative AI

IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid.

  • Published

    22 January 2026

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IPA bolsters Effectiveness Awards 2026 leadership team

Lilli English and Jane Christian, EVP Analytics at WPP Media UK, have been appointed as Deputy Convenor of Judges and Chair of the Technical Judging Panel, respectively.

  • Published

    22 January 2026

Blog

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Showcasing creativity in the North East

IPA City Head for Newcastle & North East, Nichola Elgie, celebrates the creativity and talent in the area by showcasing the work of local member agencies.

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Nichola Elgie

21st January 2026

Document Page

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Making an informed decision

This report is about helping advertising agencies make informed, ethical decisions when considering whether to work in potentially controversial or sensitive client sectors. It provides a framework...

  • Published

    21 January 2026

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New Business Diaries: Resilient pitching

Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries.

  • Published

    21 January 2026

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UK marketing budgets hold firm during turbulent final quarter

Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.

  • Published

    15 January 2026