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Results 4318

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Glossary of AI terms

AI terms, untangled: straightforward, jargon‑free explanations to help you stay confident and informed in a fast‑moving world.

  • Published

    12 March 2026

News

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New IPA Pricing Playbook to help agencies navigate a rapidly evolving market

The Pricing Playbook provides agencies with practical tools, real-world examples and actionable advice to better align their pricing strategies with the rapidly evolving market

  • Published

    12 March 2026

Blog

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Why an IPA Effectiveness Awards submission is not just any award submission…

Gurdeep Puri explains how writing an IPA Effectiveness Awards paper helps agencies become organisationally stronger and signals marketing leadership in clients.

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Gurdeep Puri

12th March 2026

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IPA welcomes appointment of Caroline Baxter as Barb CEO

Joint IPA Directors of Media Research Dan Flynn and Graeme Griffiths welcome the 'great news' for Barb who play a 'a uniquely important role for the UK advertising and media industry'.

  • Published

    12 March 2026

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The Making Sense Podcast: Rich Kirk

How to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.

  • Published

    11 March 2026

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The IPA Pricing Playbook

A comprehensive, practical guide to effective pricing for agencies and clients operating in...

By Jason Cobbold, Will Engert

Non Members: £25.00

Members: Free

Details

News

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IPA pays tribute to Dame Annette King

The IPA has paid tribute to Dame Annette King following news of her death, announced last night (5 March 2026), recognising her as one of the most influential and respected figures in the UK...

  • Published

    6 March 2026

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New IPA data reveals the trait that matters most in adult friendships

A sense of humour is the most valued trait to have in common with a close friend, according to a new IPA Friendship survey of 1000 adults aged 18-40 living in urban areas.

  • Published

    5 March 2026

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IPA partners with CISL to offer best-in-class sustainable marketing training

The IPA Excellence in Sustainable Marketing Management course explores the complexities of greenwashing and marketing’s carbon footprint, as well as providing practical strategies for positive change.

  • Published

    5 March 2026

Video

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IPA Insight Summit 2026

A recording of the IPA Insight Summit 2026, exploring why insight matters, the real impact it has on effective advertising and fresh, practical perspectives you can put to use immediately.

  • Published

    5 March 2026

Blog

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Ten top tips for running your most successful work experience programme ever

From making sure you have clear objectives, to helping them help the agency, IPA CPD Adviser Gwyn March explains her top tips for getting the most from an agency internship programme.

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Gwyn March

4th March 2026

Video

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International Women’s Day 2026

A recording of a special Stepping into the Spotlight to celebrate International Women’s Day 2026, sharing practical strategies for progression, visibility and influence.

  • Published

    3 March 2026

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IPA announces iList 2026 shortlist

The 62 shortlisted candidates are from all levels of seniority and represent a wide variety of disciplines, including strategy and planning, production, talent, new business, media and creative,...

  • Published

    26 February 2026

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IPA appoints Dan Flynn and Graeme Griffiths as joint Directors of Media Research

Flynn and Griffiths will lead the strategic direction and development of the IPA TouchPoints programme as well as other benchmark surveys, including the IPA Agency Census, Salary & Benefits Report...

  • Published

    25 February 2026

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The Making Sense Podcast: Caroline Manning

How to find coherence in a fragmented media world and emerging tools like AI can be used to supercharge, rather than replace, human thinking.

  • Published

    25 February 2026

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IPA adds to England and Wales leadership team

Sue Benson and Gemma Longfellow have been named as the IPA Chair for England and Wales and City Head for Manchester and the North West, respectively.

  • Published

    24 February 2026

Video

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Living with disability, working in advertising

Will Pike and James Fricker join the IPA CPD Network to share their lived experiences of acquiring disability in adult life and how it has affected their careers in advertising.

  • Published

    24 February 2026

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Packed and raring to go: New IPA research reveals UK adults’ 2026 holiday plans

Three-quarters of UK adults (76%) have either already taken holidays, already booked holidays, and/or are planning to book a holiday this year.

  • Published

    19 February 2026

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Advertising Unlocked 2026

Agencies around the country take part in the industry’s nationwide open day to showcase careers to the next generation of talent.

  • Published

    18 February 2026

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Holiday booking plans 2026

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

Non Members: £50.00

Members: Free

Details

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IPA Agency Census 2025 shows workforce declines while diversity improves

The decline in employment was more pronounced among part-time employees, men and those aged 25 and under.

  • Published

    11 February 2026

Blog

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Gripping the tentacles of brand trust

Trust is highly correlated with business growth, but it is a complex, multi-dimensional measure, says Rachel D’Cunha, Strategy Partner at Wavemaker. The right media choices can have a...

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Rachel D’Cunha

11th February 2026

Blog

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We need truth tellers more than ever

Despite the real fears and trade-offs involved, strategist Fauzia Musa says protecting the truth must be cherished in an era of misinformation.

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Fauzia Musa

11th February 2026

Blog

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High interest learnings from 'low interest' categories

Low interest categories don't have to feature low interest advertising, if brands bring fresh thinking and entertainment to the task.

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Jonny Park

11th February 2026

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The Making Sense Podcast: Zehra Chatoo

How AI can transform marketing without losing the human touch and what true inclusivity looks like in brand storytelling.

  • Published

    11 February 2026

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IPA Agency Census 2025

The definitive survey of employment trends in media, advertising and marketing communication...

Non Members: £25.00

Members: Free

Details

Document Page

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Clearance Issues - The Use of Flags

When deciding whether you can use a flag in an advertisement, you need to consider whether the flag is protected by any intellectual property rights, whether the territories in which you are using...

  • Published

    10 February 2026

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IPA welcomes guide for the responsible use of generative AI in advertising

The new guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners.

  • Published

    5 February 2026

Blog

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To win over the IPA Awards technical judges, dump the ‘data dumps’

Jane Christian, EVP Analytics at WPP Media UK, and Chair of the Technical Judging Panel for the IPA Effectiveness Awards 2026, says the technical advice to awards entrants has been updated to be...

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Jane Christian

5th February 2026

Blog

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Would you write that Super Bowl cheque?

IPA Director of Effectiveness Laurence Green says that, despite the high costs involved, investing in even a brief TV spot during the Super Bowl can be justified.

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Laurence Green

5th February 2026

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Best Practice Guide for the responsible use of generative AI in advertising 2026

Harnessing GenAI’s creative and operational potential whilst upholding ethical standards.

  • Published

    4 February 2026

Document Page

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EU Digital Omnibus

In November last year, the European Commission published its Digital Omnibus, intended to simplify the regulation of AI, cybersecurity and personal data and reduce red tape for businesses in the...

  • Published

    3 February 2026