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The Making Sense Podcast: Mike Follett

The power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

  • Published

    1 April 2026

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Funding for regional creative industries

The Government's Creative Places Growth Fund kicks off in the 2026 financial year. Announced as part of the Creative Industries Sector Plan, this initiative is intended to bring a new approach to...

  • Published

    31 March 2026

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Why counting steps doesn’t tell you if someone is healthy…

MG OMD's Emma Scoular explores the long‑standing problem of linking behaviour to outcomes in the public sector, and why that gap remains stubbornly wide, and may be inherently unbridgeable.

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Emma Scoular

31st March 2026

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Join us in reaffirming adland’s commitment to inclusivity and positive representation

The IPA Talent & Diversity Conference returns on Tuesday, 28 April, for constructive dialogue, expert thought leadership and best practice around key talent issues.

  • Published

    31 March 2026

Blog

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Why advertising’s next era should mean more opportunity and less orthodoxy

Convenor of Judges for the IPA Effectiveness Awards, Charlie Ebdy, explains why this is a time of revolutionary opportunity for brands and agencies.

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Charlie Ebdy

31st March 2026

Blog

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Showcasing creativity in Leeds and Yorkshire

IPA City Head for Leeds, Yorkshire and Humberside, Simon Bollon, celebrates the creativity and talent by showcasing the work of local member agencies.

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Simon Bollon

31st March 2026

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Government response to 2025 Late Payment Consultation

The government has published a response - “Time to Pay Up” - to its public consultation of last year on the scourge of late payments by large UK businesses. Having responded on behalf of its...

  • Published

    26 March 2026

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IPA flags key measures in Government response to 2025 Late Payment Consultation

The IPA has today (26 March 2026) highlighted the key measures contained with the government’s response to its public consultation of last year on the scourge of late payments by large UK businesses.

  • Published

    26 March 2026

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IPA names Marcos Angelides as Commercial Leadership Group Chair

The Commercial Leadership Group is a key part of the IPA Commercial Pillar, which seeks to help agencies drive profitable and sustainable growth in the long-term.

  • Published

    25 March 2026

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IPA responds to launch of Govt consultation on Nutrient Profiling Model

The prospect of a new nutrient profiling model creates further disruption, added costs and yet more uncertainty for businesses that have been operating in line with the new rules.

  • Published

    25 March 2026

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IPA remembers Janet Mayhew

A wonderful and indomitable woman, Janet’s nickname among her colleagues was Miss Mayhem.

  • Published

    25 March 2026

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IPAi Forum curates selection of AI tools powering industry transformation

The April issue, 'Turning AI enthusiasm into effective, governed practice', looks past the chat about Agentic AI and gets into the detail of how agencies are using it.

  • Published

    24 March 2026

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Keeping it Legal: Time to Talk TUPE

Specialist industry guidance on TUPE in service provision change scenarios where there is a new business win or loss.

  • Published

    24 March 2026

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What the rise of weight loss jabs means for brands, advertising and society

How the rise of weight loss injections has impacted the food we eat, the way food is advertised to us, and the way we engage with body image.

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Caris Brett

24th March 2026

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IPA responds to Government report on Copyright and Artificial Intelligence

The IPA has today, 20 March, responded to the Government’s report on Copyright and Artificial Intelligence, following its consultation early last year.

  • Published

    20 March 2026

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IPA names Technical and Industry judging panels for 2026 Effectiveness Awards

Convenor of Judges, Charlie Ebdy and Deputy Convenor Lilli English, will preside over the judging process, while Jane Christian will Chair the Technical Judging Panel, as they analyse the Awards...

  • Published

    19 March 2026

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Government report on Copyright and Artificial Intelligence

Having closed its consultation on Copyright and AI early last year, the government has finally published a report of its findings together with an impact assessment. This note considers the report...

  • Published

    19 March 2026

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House of Lords report on AI, Copyright and the Creative Industries

On 6 March, the House of Lords Communications and Digital Committee published a report on AI, Copyright and the Creative Industries, following the Government’s consultation early last year (to...

  • Published

    19 March 2026

Blog

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The insight gap nobody talks about

True’s Ellie Nicolaou captures the spirit of the IPA Insight Summit 2026 as a place where note‑taking can’t keep up with the ideas. Her reflections reveal an event that challenges assumptions and...

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Ellie Nicolaou

18th March 2026

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IPA On... The value of creativity with Sue Unerman

Sue Unerman discusses her book 'A Year of Creativity', and explores lessons from a storied career in advertising on belonging, wellbeing and strategies for women at work.

  • Published

    18 March 2026

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We teach craft. But we rarely teach careers.

How entry-level creatives can build a good creative career - and why this matters just as much to the companies they work for as it does to the individuals.

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Abi Findlay

17th March 2026

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How to shape a sustainable agency

Aligning sustainable growth, cultural influence and technological transformation in the age of disruption.

  • Published

    17 March 2026

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The future of marketing’s gold dust

Laurence Green, Director of Effectiveness at the IPA, explores how, in an industry obsessed with novelty, marketers often overlook their most valuable asset. But evidence suggests the real gold...

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Laurence Green

17th March 2026

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Enhance your empathy, impact and influence

Recording of a CPD Network webinar. Lara Milward explores how neuroscience could enhance your empathy, impact and collaborative skills.

  • Published

    17 March 2026

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Glossary of AI terms

AI terms, untangled: straightforward, jargon‑free explanations to help you stay confident and informed in a fast‑moving world.

  • Published

    12 March 2026

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New IPA Pricing Playbook to help agencies navigate a rapidly evolving market

The Pricing Playbook provides agencies with practical tools, real-world examples and actionable advice to better align their pricing strategies with the rapidly evolving market

  • Published

    12 March 2026

Blog

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Why an IPA Effectiveness Awards submission is not just any award submission…

Gurdeep Puri explains how writing an IPA Effectiveness Awards paper helps agencies become organisationally stronger and signals marketing leadership in clients.

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Gurdeep Puri

12th March 2026

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IPA welcomes appointment of Caroline Baxter as Barb CEO

Joint IPA Directors of Media Research Dan Flynn and Graeme Griffiths welcome the 'great news' for Barb who play a 'a uniquely important role for the UK advertising and media industry'.

  • Published

    12 March 2026

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World Cup marketing: don’t get caught offside

With the FIFA Men’s World Cup 2026 and the FIFA Women’s World Cup 2027 fast approaching, many brands and agencies are already exploring how to engage with football audiences at scale. This updated...

  • Published

    12 March 2026

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The Making Sense Podcast: Rich Kirk

How to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.

  • Published

    11 March 2026

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The commercial value of trust

Long‑term evidence proves advertising that builds trust consistently outperforms on sales, profit, loyalty and brand strength.

  • Published

    6 March 2026

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The IPA Pricing Playbook

A comprehensive, practical guide to effective pricing for agencies and clients operating in...

By Jason Cobbold, Will Engert

Non Members: £25.00

Members: Free

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