Effectiveness Accreditation

An IPA endorsement that your agency culture is dedicated to business effectiveness.

The IPA Effectiveness Accreditation is an endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent.

The Accreditation will be available to all IPA member agencies regardless of discipline or size to apply for, and is offered free of charge.

The online submission, is comprised of two main components: an essay and a video submission. These should detail the organisation’s philosophy and approach to effectiveness, and demonstrate why it’s important to their business.

For all of the information on how to apply, please complete the following form.


If you need any help or more info please get in touch with Kay Heenan.

Kay Heenan

Marketing Manager, Effectiveness

Office Number

0207 201 8266

Last updated 25 March 2021