Media Planner

Job description

We are looking for a Media Planner to join our Planning Department. The role requires previous experience within a media agency, developing media plans and solutions in response to client briefs.

The Role:

Working at Anything is Possible should be a life changing experience. Bold words we know, but that's why we set up the business. Agency life should be about working on great projects, with great benefits and a healthy work life balance.
We believe anything is possible and we need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency.
You will help us to deliver high quality work for our clients, through innovative & creative solutions that cover our three business areas: media, creative & technology. With your help we will grow the business and win new clients. We will win awards and challenge the media industry to be better.
On a daily basis you’ll be responsible for working with the other agency departments to provide best in class responses to client briefs. You will have the autonomy to proactively build strong working relationships with internal and external contacts, sharing knowledge and expertise to enhance the agency’s output.

The Planning Team:

Our role is to provide a centre of excellence to fuel the agency to produce outstanding work for our clients. You will take the lead on developing media plans and brief responses across our client portfolio to meet and exceed their expectations. We deliver market leading solutions for our clients which will meet their campaign objectives in the most effective way, with ideas and partners that our clients may never have been previously aware of.
With the agency built on three pillars of media, creative and technology, it gives us a competitive advantage to do some truly outstanding work. All three pillars work closely together allowing for innovation, automation and market leading integrated campaign solutions that push the boundaries of our industry.
Be a champion of Effectiveness and delivering meaningful business results for our clients. This should be reflected in your own work, and a behaviour that is encouraged across the agency. Establishing the objectives and KPIs, testing opportunities and expected outcomes is essential for all campaigns.
As a champion of media effectiveness, your role is to establish how we can best share knowledge with internal and external teams. Keep up to date with the latest opportunities by liaising with our partners and internal Craft teams.


Your daily responsibilities will include:
Work with the Client Partnerships team to fully understand the campaign brief, establish the wider business challenges that our campaigns are contributing to
Get under the skin of the audience the campaign needs to connect with, building a picture of who they are, what motivates them and their behaviours
Ownership over the agency’s response on new briefs on your client patch - developing the insights, strategic direction and, in collaboration with Craft teams, forming the recommended solutions
Develop the budget allocation per channel based on knowledge and insights
Create media plans which detail and justify the media channels to be used, working with the Craft teams to ensure they are feasible
Present plans to the client - confidently selling in the approach and recommendations
Keep up to date with the latest opportunities and research across all media channels
Develop recommendations on new opportunities and potential testing options for all media plans
Develop measurement frameworks for all plans to establish campaign effectiveness
Contribute to new business opportunities, working with the wider team to develop the media plans fuelled with insights and strategic direction

Skills and Qualifications:

Ability to form good working relationships with internal and external stakeholders
Ability to interpret client briefs, challenge thinking and form recommendations
Thorough understanding and experience of using media planning tools including IPA Touchpoints
Strong communication skills and the ability to confidently present recommendations
Being able to juggle multiple activities and client projects, ensuring on-time delivery of all required tasks
Minimum of 2 years experience within media agency
Detailed knowledge of how to construct media plans
IPA Foundation, or similar media related qualification

The Package

Our Culture - aiPeople:

Our shared values are what makes our business.
We’re brave - We embrace uncertainty. We test, learn, improve and go again.
We’re diverse and united. We love meeting new people, embracing new ideas and exploring the possibilities. We come from all walks of life. When we work with great people, anything is possible.
We’re grown up. We show maturity in our outlook and attitude. We are fair and positive, but aren’t afraid to say it how it is and constructively challenge.
We want to change things. We want to make a difference to our clients and our people, every day.
We work happily. We come in, do the business and have fun.
We have high expectations of you

You must challenge the status quo and see no boundaries to what we can achieve. Be ambitious, be adaptable and be an expert in your field. Help us be better and don’t settle for average.
You will be an inspiration to the rest of the agency, to our clients and a leader within your area of expertise.
We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible.
In short, we want you to be the best person you can be.
We are a young business and this is an exciting time. You are joining the business in its infancy and have the opportunity to shape what we are. But that doesn't mean we skimp on benefits.
Fantastic holiday, flexible working and a self-improvement budget for life are just a few of the things we offer.
This is on top of a competitive salary and a flexible, supportive working environment.
We're asking a lot. But we'll give a lot back.


In addition to a competitive salary (DOE) we’ll give you everything you need to operate at the top of your game:
Full IPA & BIMA Membership
Ongoing dedicated training budget
Regular agency socials (non-compulsory!) and all the perks of agency life
In house Mentoring and coaching schemes
Access to hospitality at a Premier League football stadium
Headspace subscription
Healthcare benefits
Flexible working
Generous holiday allowance
Office snacks and drinks
London and Brighton offices - but work wherever you are at your best
Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGov
Access to aip's business library - if we don’t have the book you want to read (unlikely!), we add it to the bookshelf.

The Agency

We are Possiblists. Are you?

Combining media, creativity and technology makes anything possible.

We believe it so much we made it our brand.

But it’s more than just a brand. It’s how we think, behave and imagine the world we want to live in. It comes out in our work – and how it feels to work with us.