Paid Media Manager

Job description

Working at Anything is Possible should be a life changing experience. Bold words we know, but that's why we set up the business. Agency life doesn't have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work life balance.

We believe anything is possible and we need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency.

You will help us to delight our clients with innovative & creative solutions that cover our three business areas: media, creative & technology. With your help we will grow the business and win new clients. We will win awards and challenge the media industry to be better.

On a daily basis you’ll be responsible for the smooth running of client campaigns. You will have the autonomy to proactively build strong working relationships with internal and external contacts whilst ensuring all your accounts meet - and go beyond - minimum best practice standards.


You will contribute to the strategy & planning across our digital media client portfolio to meet and exceed their expectations, and lead the digital programme of work on your clients

With the agency built on three pillars of media, creative and technology, it gives us competitive advantage to do some truly outstanding work. All three pillars work as closely together allowing for innovation, automation and market leading integrated media solutions that push the boundaries of our industry.

We deliver market leading solutions for our clients which will meet their campaign objectives in the most cost effective way with ideas and partners that our clients may never have been previously aware of.

You will be responsible for the core channel executions within campaigns and aip product development & innovation in these areas. These channels include (but are not limited to) paid search, shopping, paid social, online display, video and audio advertising.

Connectivity and Automation:

As a core pillar of our business, we expect you to help us to connect and automate everything we can.

Within your role as a media expert, we want you to input to the development of bespoke tools that can help our business innovate, grow and differentiate from the competition.

You deliver client solutions that maximize impact and minimize low-value effort. You will have full support of our tech team and we expect you to develop our automated capabilities through identifying opportunities for automation and liaising with our automation team.

Finally, as part of a team, we want you to develop your skills in emerging technologies and help shape our product capabilities.


You will help us to develop and deliver training programmes for all of our clients.

You will provide thought leadership across our business and the industry, delivering insightful blog posts on our website and the trade press.

Finally, and most importantly, you will have a ruthless desire to improve through ongoing self-development.


Leading digital activity for client accounts.

Creating and developing client digital media strategies and planning supporting activity.

Create, manage and optimise campaigns across paid search, shopping, paid social, programmatic & display, digital video and audio channels.

Perform competitive analysis and identify opportunities to increase share.

Use various 3rd party (such as SEMrush, Google Ad Planner and Similarweb) and aip (such as aipaware, aipinsignts & Ad Monitor) tools and platforms to support these activities.

Analyse data to determine the effectiveness of digital media activity on channel and wider campaign performance.

Monitor performance and track digital media KPIs against benchmarks and targets.

Follow digital media trends and news and stay up-to-date with new developments and practices.

Coding and development capabilities (Google Scripts, JavaScript, Python, etc); automate marketing processes and support the team in providing innovative tech solutions.

Communicating with clients to provide updates on the status of their campaigns and make suggestions to increase effectiveness when necessary.

Write report insights to scrutinise digital media performance and its contribution to client campaigns.

Work with other media team members & Strategy & Planning Partners to align & integrate digital media activity with other media channels and client marketing objectives.

Skills and Qualifications:

A minimum of 3 years agency experience managing enterprise paid search or paid social campaigns

Google Certified Professional.

Google Analytics Individual Qualification (GAIQ).

Working knowledge of other digital buying platforms such as Facebook, LinkedIn Snapchat and Pinterest

An understanding of the Programmatic landscape

Strong communication skills – ability to communicate effectively with clients and internal teams.

Strong data and analytics skills

A commercial focus

Time management – being able to juggle multiple activities and client accounts, ensuring on-time delivery of all required tasks.

Nice to Haves:

Experience of other marketing and media channels (SEO, TV, Video, Radio, OOH, Press etc)

The Package

Who we are. Who you are.

Our shared behaviours are what make our business.

Embrace uncertainty : Get comfortable with uncomfortable. Humans are hardwired to fear ambiguity and the unknown, but taking a calculated risk is the only way we’ve ever invented or survived.

Be daring: If you want to be great you won’t get there by standing still. Being daring might mean you sometimes have to break the rules. We champion the rule-breakers - they make change.

Be curious: Look where no one else is looking. Be eclectic and diverse in your reading and influences. Think of challenges as opportunities in disguise.

Be accountable: Do the right thing by your colleagues, your clients and yourself. You own the quality of your work. Good is never good enough. Own your failures alongside your successes. We learn more from them.

Be decisive: Don’t hedge. Our world moves fast, and data is illuminating. But sometimes you need to take a leap on little more than your gut feeling. Clear decision making creates momentum, inspires and leads from the front.

Be imaginative: When we’re young we have limitless imagination. Go there again. Everyone here is creative. And we are all only as good as our next great idea.

Be inclusive: We’re a deliberately diverse bunch who share a belief in the possible. Diverse perspectives generate collective intelligence. Our culture respects every perspective, every belief, every background.

Be direct: Say what you mean. Mean what you say. Don’t be afraid to voice your thinking - respectfully and with reason. Be conscious of how the things you do affect the people around you. How are you influencing them to be better and encourage them to speak up and add their voice?

We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible.

In short, we want you to be the best person you can be.
We know we're asking a lot.

So we give a lot back:

In addition to a competitive salary we’ll give you everything you need to operate at the top of your game:

Full IPA & BIMA Membership

Ongoing dedicated training budget

Regular agency socials (non-compulsory!) and all the perks of agency life

Self-development funding for life, not just as an aip employee

Mentoring scheme

Premier League football hospitality

Headspace subscription

Healthcare benefits

Flexible working

Unlimited holiday

London and Brighton offices - but work wherever you are at your best

Midweek lunch budgets and free Friday refreshments

Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGov

Access to aip's business library - if we don’t have the book you want to read (unlikely!), we add it to the bookshelf.

We aren’t just any other agency. We are building a movement called Possiblism.

Ask us about it sometime. And if you are ready to make a difference, then get in touch today.

The Agency

Anything is Possible. We believe it so much we made it our brand.

We partner with leading brands on media, creative and tech solutions that transform client outcomes.
Now we’re the youngest ever agency to receive Effectiveness Accreditation from the Institute of Practitioners in Advertising. And we’re still just getting started.

We’re on a mission to transform the industry. We need great clients and great colleagues to help us make it happen.

We are Possiblists.

Are you?