Senior Planner/Buyer - Audio

Job description

As a member of the investment team, you will play a crucial role in developing and executing media plans that meet the objectives of our clients. Working alongside the client services team, your role involves media planning, negotiation, and campaign management, focusing on delivering results that align with client goals across linear airtime, digital audio including podcasts and programmatic audio.
You will work on a collection of fast-paced portfolio of accounts, collaborating with a dedicated Client Services rep to ensure the strategic delivery of campaigns and maintaining strong client relationships.
We are looking for a team player with a 'can-do' attitude who is willing to roll up their sleeves and contribute wherever needed. You should be proactive in offering support to colleagues and demonstrate flexibility in your approach. We are a small close-knit team who value collaboration and not focused on hierarchy or job titles, but on delivering results as part of a cohesive team. Unlike a network/corporate agency, there is no red tape stopping you from fast tracking your knowledge and exposure to parts of the industry that you excel in and are interested in.

Key Responsibilities:
• Media Planning & Buying: Develop and implement strategic media plans for clients, focusing on radio and digital audio platforms, ensuring optimal use of media budgets.
• Campaign Management: Oversee the execution of media campaigns, from initial briefing to final evaluation, ensuring that KPIs are met.
• Negotiation: Negotiate media buys with media owners to ensure the best value and performance for the client.
• Analysis & Reporting: Provide post-campaign analysis and regular performance reports, making recommendations for future campaigns.
• Client Liaison: Working alongside the Client Services team to maintain strong relationships with clients, providing updates, insights, and strategic recommendations.
• Collaboration: Work closely with internal teams (e.g., client services, finance, operations and Maple Street Creative) to deliver integrated media solutions.
• Market Research: Stay updated on media trends and competitive landscape, ensuring our media strategies are innovative and effective.

Required Skills & Experience:
• Media Planning & Buying: Experience in media planning and buying, with at least some focus on radio and digital audio channels.
• Attention to Detail: Strong analytical skills and attention to detail to manage campaigns with precision.
• Negotiation Skills: Demonstrated ability to negotiate media buys effectively, ensuring maximum value for clients.
• Communication: Excellent verbal and written communication skills to liaise with clients and internal teams confidently.
• Time Management: Ability to work on multiple projects simultaneously, prioritising effectively to meet deadlines.
• Team Player: A collaborative mindset to work seamlessly with various departments.
• Analytical Thinking: Numerate with an analytical approach to media planning and performance evaluation.

The Package

Work Environment:
• Based in the London office three days a week (Tuesday, Wednesday, and Thursday). Working hours are 9:00 am – 5:30 pm with a one-hour lunch break. 4pm finish on Fridays in the Summer. The office is open five days a week if you prefer not to work from home.

Benefits:
• 12 work-from-home (WFH) days per year in addition to regular Monday and Friday WFH days. These can be used as convenient and are separate from ‘Emergency WFH days’.
• 25 days of annual leave per year, with the office closed between Christmas and New Year. Additional annual leave accrues after 2, 5, and 10 years of service.
• One paid day per year to volunteer with a registered charity of your choice.
• Summer hours (June – August) allow logging off at 4 pm on Fridays. (Although this has currently been extended until the end of the year as part of a trial).
• 3% pension contribution from the company, with a match up to 5%.
• Access to the BUPA cash plan after your probation period, providing cashback for everyday healthcare expenses.
• Access to the YuLife app for physical and mental well-being, rewards for healthy activities, discounts, 24/7 GP access, and a confidential employee assistance program.
• Eligibility for two bonus schemes after your probation period: the OTE quarterly bonus scheme and the EOT annual bonus scheme.

The Agency

RadioWorks

At RadioWorks, it’s our personality and approach to work that makes us special. We truly care about our clients, our people, and the work we do.

Every business has a story to tell and ours began in 1990 when MCH had an idea to change the way audio advertising was bought and sold and RadioWorks was born. And, in 2021, we made the huge transition of RadioWorks Group to employee ownership. But while we have evolved and grown over the past 30+ years, one thing has remained the same – our passion and commitment to our colleagues, clients and the growth of our small growing business.

Our core values of being passionate, committed and holding great relationships are at the heart of everything we do and guide our behaviour. We value caring for others and as a team, we treat each other with kindness and respect.

We also firmly believe in the power of collaboration. When we work as a team, talking problems through, debating ideas and coming up with solutions, we are at our most innovative.