The IPA invites young talent to one of the top advertising agencies in the UK to learn the secrets behind groundbreaking ad campaigns. Participants will get a first-hand taste of what it takes to produce ads and where their skills could fit into the process.
Step into Adland, in partnership with TikTok for Business, is designed to actively engage and inspire young, diverse individuals to step into the dynamic world of advertising. By strategically meeting these individuals where they are most present, Step into Adland harnesses the power of TikTok and content creators to demystify the advertising industry, making it accessible and appealing to a broad spectrum of talents from diverse backgrounds.
In 2023, four TikTok content creators visited five handpicked IPA member agencies to create engaging content showcasing the advertising industry, its diverse roles, and work culture. The call to action from these videos was to sign up to Step into Adland – a day at an agency learning about working in advertising and working on real agency briefs.
This year, Step Into Adland returned with advertising agencies in Edinburgh, Leeds and London (Story, Billion Dollar Boy, IMA Global, Trunk BBI and Leo Burnett) inviting young adults to experience agency life and see if it appeals as a career option.
Follow the IPA on TikTok and watch the videos created by the TikTok influencers.