Marketing Director, Little Moons
Ross Farquhar is Marketing Director at Little Moons, makers of mochi ice cream. Little Moons are bite-sized balls of artisan gelato wrapped in soft-sweet mochi dough, and Ross is charged with accelerating already impressive growth to build the next global powerhouse brand in ice cream and introducing mochi to the masses.
Prior to joining Little Moons Ross’ career took him across agency and client lines, starting with Cadbury and Diageo before joining creative agency 101. He later returned client-side as CMO at wagamama.
Ross is a former IPA Effectiveness Awards winner, both as a co-author on 2010’s gold-winning ‘For the Love of Wispa’ and as client on 2020’s bronze-winning ‘Stirring souls and selling bowls the wagamama way’. He has twice been named as one of the Top 10 Most Effective Food & Drinks Marketers in the UK by Marketing Week.