2024 Effectiveness Awards Judges

The client, industry and technical judges rewarding campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback.

The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.

Chairman and Convenors of Judges

The Chief Customer Officer of Nationwide, Catherine Kehoe, joins Convenor of Judges Jo Arden and Deputy Convenor Charlie Ebdy in analysing the submissions into the IPA Effectiveness Awards.

Catherine Kehoe

Catherine Kehoe

Chief Customer Officer, Nationwide Building Society

Jo Arden

Jo Arden

Chief Strategy Officer, Ogilvy UK

Charlie Edby

Charlie Edby

Chief Strategy Officer, OMD UK

Client Judges

Lis Blair

Lis Blair

Chief Customer Officer, Moneysupermarket Group

Magnus Blair

Magnus Blair

Director of Brand Strategy, Verizon

Marzena Bogdanowicz

Marzena Bogdanowicz

Former Head of Marketing and Commercial, Women's Football, FA

Radha Davies

Radha Davies

Director of Brands, Planning and Creative, Sainsburys

Ross Farquhar

Ross Farquhar

Marketing Director, Little Moons

Kerttu Inkeroinen

Kerttu Inkeroinen

Marketing and E-commerce Director, Lucky Saint

Matt Jennings

Matt Jennings

Chief Marketing Officer, CALM

Pawan Kumar Marella

Pawan Kumar Marella

Strategy Director, Unilever

Becky Moffat

Becky Moffat

CMO, HSBC

Mark Sandys

Mark Sandys

Chief Innovation Officer, Diageo

Ross Sergeant

Ross Sergeant

Global Head of Media, Allwyn

Anil Viswanathan

Anil Viswanathan

Managing Director, Mondelēz Kinh Do Vietnam

Naomi Walkland

Naomi Walkland

Vice President, EMEA & APAC, Bumble

Industry Judges

Raheal Aragawi

Raheal Aragawi

VP, Strategy Director, BBDO New York

Katherine Arnull

Katherine Arnull

UK Group CSO, Golin

Stuart Bowden

Stuart Bowden

Global Chief Strategy & Product Officer, Wavemaker

Dom Boyd

Dom Boyd

Managing Director, UK Insights & Marketing Effectiveness Practice, Kantar

Pete Buckley

Pete Buckley

Director of Connections Planning, Meta

Richard Clay

Richard Clay

Head of Strategy, Zenith

Jen Costello

Jen Costello

Global Chief Strategy Officer, TBWA Worldwide

Simeon Duckworth

Simeon Duckworth

Global Head of Strategy and Analytics, UCL & WPP

Matt Gainsford

Matt Gainsford

Head of Strategy, Lucky Generals

Eva Grimmett

Eva Grimmett

CSO, PHD London

Fritha Hookway

Fritha Hookway

Chief Strategy Officer, EMEA, Initiative

Neil Hoyne

Neil Hoyne

Chief Strategist, Google

Clare Hutchinson

Clare Hutchinson

Chief Strategy Officer, VCCP

Jen Jones

Jen Jones

Co-Founder, Craft Media

Andrew Lopez

Andrew Lopez

Head of Strategy, Weber Shandwick

Chetan Murthy

Chetan Murthy

Former CSO, Bountiful Cow

Caroline Parkes

Caroline Parkes

Chief Strategy Officer, RAPP

Elizabeth Paul

Elizabeth Paul

Chief Brand Officer, Martin Agency

Jamie Peate

Jamie Peate

Global Head of Effectiveness & Retail, McCann Worldgroup & McCann

Tom Roach

Tom Roach

VP Brand Planning, Jellyfish

Angela Rodriguez

Angela Rodriguez

SVP, Head of Strategy, Alma Miami

Kawal Shoor

Kawal Shoor

Founding Partner, The Womb

Tom Sussman

Tom Sussman

Deputy Chief Strategy Officer, Leo Burnett

Martin Weigel

Martin Weigel

Chief Strategy Officer, AMV BBDO

Venya Wijegoonewardene

Venya Wijegoonewardene

SVP, Strategy and Planning, Brainlabs

Sam Wise

Executive Strategy Director, Saatchi & Saatchi

Emma Withington

Emma Withington

Chief Planning Officer, MG OMD

Dr Ella Ward

Dr Ella Ward

Senior Marketing Science, Ehrenberg-Bass Institute

Technical Judges

Stephen Taylor

Stephen Taylor

Chair of Technical Panel, Joint Chief Strategy Officer, VCCP Media, UK

Jenny Bullis

Jenny Bullis

Former VP Marketing Science, Meta

Neil Charles

Neil Charles

Founder, Sequence Analytics

Paul Cuckoo

Paul Cuckoo

Worldwide Head of Analytics, PHD Media

Mihir Haria-Shah

Mihir Haria-Shah

Customer and Commercial Leader, Channel 4

Clare Kendrick

Clare Kendrick

Senior Media Effectiveness Lead, MG OMD

Oliver Kunze

Oliver Kunze

International Data Director, TBWA\Worldwide, Chief Data Officer, TBWA\Asia

Chris Love

Head of Performance and Marketing Effectiveness, Virgin Media O2

Nadya Ochirova

Nadya Ochirova

Marketing Effectiveness Manager, Sage

John Perella

Chief Marketing Effectiveness Officer, Perella Mackay Ltd

Georgia Protopapa

Georgia Protopapa

Head of Marketing Science, PHD

Eniola Tay-Agbozo

Eniola Tay-Agbozo

Analytics and Insights, Head of CPG, Amazon

Mihir Warty

Mihir Warty

Chief Strategy Officer, World Rugby

Michelle Wong

Leader in Data & Analytics, formerly Farfetch

Di Wu

Di Wu

VP Data Science, Jellyfish

Stuart Heppenstall

Stuart Heppenstall

Director, Dentsu D2D

Nitin Gulati

Nitin Gulati

Interim Head of Measurement & Effectiveness, UKI, Google

Mark Anton

Mark Anton

Global Vice President, Consulting Services, TransUnion

Becky France

Becky France

Executive Business Director, Media Planning, OMD UK