SVP, Head of Strategy, Alma Miami
Angela is the SVP, Head of Strategy at alma. She has spent 20 + years uncovering the interplays of Global, US and multicultural segment cultures, helping brands succeed with segment and non-segment consumers alike.
Angela's passion for finding deep cultural insights is a strong source of inspiration for her entire team, which is one of the most diverse planning departments in the US. The impact of her discipline and mastery of strategic planning is perhaps best proven by alma becoming the most effective agency in North America in 2022. Angela also heads up alma’s Culture Lab, an innovation think tank that leads the marketplace in Cultural Curation, Consulting and Research.
Angela agrees that everyone loves their kids but knows that the way we demonstrate that love varies widely by culture, heritage and experience. Understanding those cultural nuances means understanding when to go traditional vs when to go trendy vs when to be universal. This is essential to good marketing in a world where messages need to be more personal than ever.
Among the brands she currently helps grow by connecting them with consumers in more culturally relevant ways are: McDonald’s, Coors Light, Cerveza Sol, Miller Lite, Pepsi, Lilly, Wells Fargo Bank, Intuit Quickbooks, Tobacco Free Florida and Memorial Sloan Kettering.