Former CSO, Bountiful Cow
Chetan is a communications and brand strategist of more than 20 years working across some of the most interesting media and creative agencies in London and Asia. An accredited member of the IPA, having completed his IPA Excellence Diploma in 2012, his most recent experience includes Chief Strategy Officer at independent media agency Bountiful Cow. In this role he commissioned research using the IPA Databank to demonstrate how defying category conventions is a proven growth strategy for challenger brands, as well as launching the brand consultancy BC Squared. Prior to this, Chetan has led strategy teams at agencies such as Wavemaker and Vizeum Global in the UK, and WPP Red Fuse in Hong Kong, as well as freelance roles including Droga5 London. Chetan also strives for a more equitable media industry having launched Bountiful Cow’s DE&I Charter and by supporting charity partners such as Creative Access, mentoring aspiring BAME professionals in the creative industry.