Chief Brand Officer, Martin Agency
Elizabeth Paul is the Chief Brand Officer of The Martin Agency – the award-winning creative shop best known for its ability to harness creativity and culture to build iconic brands like GEICO, Old Navy, OREO, and UPS (to name a few).
A strategist by trade, Elizabeth chairs the 4A’s Strategy Committee, and has been honored with Strategist of the Year by Campaign U.S. and CSO of the Year by AdAge, during her tenure as Chief Strategy Officer at both Martin and MullenLowe U.S. She authored The Visibility Brief, an open-source industry tool designed to check bias and blind spots by illuminating insights in a way that broadens perspectives as marketers.
Since her return to Martin in January 2020, the agency has secured its first time atop AdAge’s A-List as Agency of the Year, as well as back-to-back spots as Adweek’s Agency of the Year and recognition on Fast Company’s Most Innovative Agencies List.
In her new role, as the agency's first-ever Chief Brand Officer, Elizabeth is responsible for leading the Martin brand towards new frontiers in Fighting Invisibility. In a moment when agency brands seem more disposable and less differentiated, Elizabeth has ushered in a new sense of leadership — one that applies strategic positioning, growth strategy, and passion for creativity to the agency’s continued trajectory. Within this role, Paul oversees the agency’s business development strategy, innovation, brand communications, and Martin-owned channels.
Elizabeth resides in Richmond with her husband, Doug, three amazing kids, and 180-pound Great Dane, Oliver.