Entries will be judged against existing Awards criteria and standards, rather than against other entries within the category. All prizes will be awarded based on the merit of the entry, regardless of category. The judges reserve the right to change the category, should they believe alternative is more appropriate. Entrants will be notified if this is the case.
All entries will need to be entered within one of four categories:
The UK Market does not need to be featured to make a case eligible, the IPA Effectiveness Awards are a global initiative celebrating communications activity across the globe.
All entries are eligible for a Gold, Silver or Bronze award, and there are no categories that restrict entries. The Grand Prix is awarded to the Gold-winning paper that is considered the most outstanding by the judges.
Special prizes cannot be directly entered, instead are determined by judges from the pool of Award-Winning papers, based on entries demonstrating excellence in line with each prize. For example, all Gold, Silver and Bronze award-winning papers with a small budget will be considered for the small budget special prize.
The judges award special prizes in the following areas:
Awarded by the Industry panel (see judges section below), this prize rewards the best contribution to new learning in terms of insight, deployment, ideas and/or measurement and evaluation.
This award celebrates campaigns that have increased marketing effectiveness by recognising the increased diversity of a market, region or consumer category, and expanding their communications to include a new generation of customers, or an audience previously ignored, under-represented, or misunderstood.
Awarded to the paper which best proves and demonstrates brand-led effective social or environmental activity.
Awarded to the paper which best proves and demonstrates brand-led effective social or environmental activity.
The Industry panel will award this prize to the client company that has consistently demonstrated its commitment to effectiveness and evaluation.
Awarded to the best paper demonstrating business-to-business marketing effectiveness.
Awarded to the best paper with a total marketing communications budget under £2.5million.
Awarded to the single best paper from among the Gold-winning awards.
This prize will go to the organisation that accumulates the largest number of points from at least two papers in any one year of the Effectiveness Awards.
Awarded to the best agency network that has had at least two winning papers from at least two countries. If no company meets the criteria to award ‘Global Effectiveness Network of the Year’, instead the ‘Effectiveness Network of the Year’ prize will be awarded, to the agency network that has had at least two winning papers from at least two agency offices.
Your Entry Pack tells you everything you need to know about getting organised, collecting data and structuring your entry.