Merry Baskin
Founder, Baskin Shark Planning Consultancy
She is a former chair of the Account Planning Group and Head of Planning at J. Walter Thompson, London, Chiat/Day New York. In addition to her brand building work, she teaches planning craft skills worldwide.
Merry has regularly contributed to Admap, is one of the most downloaded authors on WARC, is a Visiting Fellow at the New College of the Humanities, and co-edited the book, 'A Master Class in Brand Planning: The Timeless Works of Stephen King' with Judie Lannon.
Merry has won three IPA Effectiveness Awards, and been a judge and a successful but refreshingly direct mentor/coach for the effectiveness awards for many years.