Our Mentors are experienced consultants, former judges and prize-winning authors. The IPA Effectiveness Awards Mentor scheme pairs you with an experienced expert, uniquely qualified to help guide you and your team on your Awards submission.
Starting early is crucial, mentoring is available to all agencies who register by 31 January 2024 at the subsidised rate of £500. Plus, anyone registering early will also be entitled to a 15% discount on the entry fee.
Each mentored agency will receive five hours of one-on-one support. This time can be spent reviewing the structure for your paper, identifying evidence gaps, creating a narrative, it’s up to you. If you’re not sure about where to start, the Mentors can also advise on that, and help put together a plan for your team.
Once your five hours are up, you can negotiate any additional help with your mentor directly.
For IPA member agencies entering the Awards for the first time, mentoring is available free of charge.
Partner, Bacon Strategy & Research
Founder, Baskin Shark Planning Consultancy
Founding Partner, The Effectiveness Partnership
Managing Partner, Work Research
“It was helpful to get an outside point of view on our paper. Speaking it through with someone removed from the detail meant we could step back and have an objective view on what was critical to our story, and crucially, what wasn't. When we were up to our eyeballs in data, it was just what we needed to stay on track.”
Kayley Almond, Strategy Director, McCann Demand, author, Robbing the bank: Turning the nation’s saver into investors, Hargreaves Lansdown by McCann Demand, Bronze-winner 2022 IPA Effectiveness Awards.
“Merry Baskin’s mentorship was essential to our award-winning entry. Writing an effectiveness paper for the first time is a daunting task and she was an invaluable source of guidance and support.”
Cos Mingides, Co-Founder & Head of Effectiveness, True, author, From pushing paper to pulling on heart strings, Pergraphica by True, Bronze-winner 2022 IPA Effectiveness Awards.