Account Handling Essentials Course

This course will run in person at the IPA

The trainer will run this course on Tuesday 18 October from 9:30am - 5pm

Who is this course for?

More junior members of the Account Handling team

What are the benefits?

The advertising industry is dominated by strong-minded, opinionated and very forceful characters. To grow, develop and progress in such a competitive and fast-paced environment, there are behaviours that simply have to be embraced, especially by those that are new to agency life.

The agency must teach the technicalities of the role and in particular, the specifics of their processes. This course will augment that basic training by sharing the behaviours, mindsets and attitudes that are core to building a successful career in advertising.

It will explain these behaviours in the context of the agency environment and the expectations of senior Client Service personnel.

Account Handling Essentials is specifically designed and built around input and feedback from CSDs, ADs, L&D specialists, and AE’s in their first agency roles, all currently working across IPA member agencies.

Areas covered:

This course is a busy, engaging and interactive, full day session and by the end of the course, delegates will be (better) able to:

• Communicate effectively by understanding how we think and react to situations, and managing our inner dialogue accordingly
• Embrace the relentless enthusiasm that defines the success of the Exec role
• Ask questions that generate the answers you need to clarify exactly what is required of you in any situation
• Actively listen in all situations to ensure that they are always learning
• Give and receive feedback honestly and objectively
• Ruthlessly manage time with a clear focus on priorities and expectations
• Establish themselves as the focal point in their team and the go to person who knows what’s happening

About the trainer – Alan Mead

Alan Mead is now a Coach and Trainer having spent over 30 years in advertising, working as a Group Board Account Director, Production then Procurement Director and finally Head of Learning along the way. His submissions have secured his last Agency, Bray Leino, 3 IPA CPD Gold and 2 IPA CPD Platinum Awards.

For more information please email learning@ipa.co.uk

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.