Commercial Creativity Essentials

For creative professionals, the biggest challenge often lies in translating bold, imaginative ideas into terms that resonate with financially driven decision-makers. This full-day workshop provides the tools, techniques, and confidence to bridge the gap between creative thinking and commercial priorities.

Content:

Participants will learn how to align their creative vision with business objectives, present ideas in ways that appeal to logic and profit-focused stakeholders, and confidently communicate the value of their work to win buy-in from clients and internal teams.

By the end of the course, participants will have the following tools:

• Understand the mindset of financially driven decision-makers and how to align with their priorities.
• Learn how to communicate the value of creative ideas using data, metrics, and business outcomes.
• Develop the confidence to sell creative work in boardrooms, client meetings, and across teams.
• Build stronger partnerships with commercial leaders to create campaigns that deliver on both creativity and financial results.

Date and timings:

• Tuesday 9 September, 9.30am - 5.30pm, at the IPA, 44 Belgrave Square, SW1X 8QS

Trainer:

Alexandra Bond Burnett, is Academy Manager for Cowry Consulting, she delivers programmes that teach organisations how to understand human behaviour, decode bias, and tackle complex problems creatively and effectively. Alexandra is an ICF coach and DISC practitioner, specialising in helping leaders refine their communication skills, build personal brands, and lead with influence.