Mentor Skills Workshop

IPA 60 Minute Career Mentoring

As part of our new Mentoring services, we are asking volunteers to be one-off mentors to ambitious people in our industry: IPA 60 Minute Career Mentoring.

What’s in it for attendees?

You will be encouraged by mentoring’s potential – whether the IPA 60 Minute Career Mentoring scheme or others – and the free resources in the new mentoring/coaching hub.
You will discuss the best ways to run a mentor session, and practice a mentoring model.
You will learn vital skills, such as active listening, setting realistic objectives, growth mindset and asking the right questions.
You will gain concentration skills and a plan for how to use the learning to get the best from people when you have little time.

What we’ll cover to get that:

  • How mentoring is different to coaching or being a buddy or a manager or sponsor
  • Why mentoring is good for our business and our people
  • Who is going to want this mentoring?
  • Practicing being a mentor using a case study and a mentoring ‘model’
  • Asking the right questions
  • Helping your mentee set realistic objectives
  • Active listening – benefits, challenges, principles and lots of case study practice!
  • How to get the best from people when you have little time e.g. techniques to improve your concentration, encouraging growth mindset
  • Summarising – how to conduct a mentor session and what happens next
  • Action plans:
    • What learning are you going to teach your colleagues? (public pledge)
    • What one thing from today will I make sure to use from now on (buddy pledge)
    • Three mentoring techniques you will adopt (private plan sent month later)


3.5 hours on Zoom, (9.30 am- 1 pm). There will be a very short break mid-way.

Your Tutor

Gwyn March has worked in and with agencies for 35 years.  She is lucky enough to be an Honorary Fellow of the IPA and chair the IPA Training Forum.  She is the co-author of the IPA’s online modules on evaluating training, running effective appraisals, how to plan a training programme and getting the best welcomes.  To her delight Gwyn mans the Foundation Certificate helpdesk, worldwide.  She has won various awards for the efficacy of her training.  She is an assessor for CPD Gold and tutors the Best Practice and Gold CPD workshops.  She has been involved with training mentors for the IPA for over a decade, and is one of the team behind the new mentor/coaching hub and matching services. Gwyn also advises many agencies on their internal mentor programmes. 

Last updated 29 May 2024