IPA Mentoring

Your complete guide to mentoring and mentoring support from the IPA

The IPA is offering a suite of free resources for IPA member agencies including training, best practice guides, events and ways to get mentoring help for every stage of your career.

Kate Howe, Chair, IPA Membership Committee

"Welcome to the new IPA mentoring hub which is designed to be the go-to place for members seeking help and advice on mentoring and coaching. Here, members are able to find details of IPA services available, as well as information on other (free and paid-for) mentoring programmes on offer externally. I hope members find it a really useful new resource.”

Kate Howe, Chair, IPA Membership Committee

What is mentoring?

What is mentoring?

In a nutshell: definitions and important differences. Mentors, coaches, sponsors, buddies, therapists – some of these have been used interchangeably. Here we explain what makes each approach unique.

Mentoring stories

Mentoring stories

Mentors and Mentees share insights into their own mentoring experiences – from the best advice given and received to how their careers benefitted, and in some cases how serious challenges were overcome.

How the IPA can help

How the IPA can help

We are offering specific mentoring support for a wide range of disciplines such as New Business, Account Management, Communications Planning, CPD, as well as help with IPA Effectiveness Awards and Accreditation.

Where else can you seek help?

Where else can you seek help?

There are external suppliers providing services such as support, networking opportunities, speed mentoring etc. Some are free and some come with fees attached. Some are very targeted or open to all.

Guide to Mentoring and Coaching

Guide to Mentoring and Coaching

A comprehensive guide to mentoring and coaching by IPA CPD Adviser Gwyn March, including best practice guidance for coaching, mentoring and setting up an in-house mentoring scheme.

List of recommended coaches

List of recommended coaches

As recommended by members of the IPA - these coaches are offering a wide range of coaching types such as executive 1-2-1 coaching, team coaching, leadership and management development.

List of recommended mentors

List of recommended mentors

At every stage of your career, you can benefit from a mentor. Here, we are building a list of mentors we have worked with and/or are recommended by members of the IPA.

An introduction to coaching skills

An introduction to coaching skills

What is coaching? What are the benefits and skills required? IPA CPD Adviser Gwyn March explores two classic coaching models for you to apply the basics and learn more.

Resources

Resources

Recommended resources/guides/books for mentoring and coaching.