Making marketing’s voice more persuasive and powerful. The role of econometrics is rapidly broadening and deepening, and its capabilities have moved beyond retrospective measurement to scenario planning and business strategy.
Brands still needs a louder voice in the C-Suite. Econometrics can help - especially now, with new products, price points and new granularity. This year, IPA EffWorks will publish a new report which brings together the experience and visions of leading thinkers in econometrics from across the industry, alongside powerful case studies. This session brings together some of those thinkers who will share how everyone can use econometrics. And how with it, marketing’s voice is heard loud and clear.