Providing awareness and understanding of how marketing works, and how to write the best brief, develop the best process for planning and executing marketing programmes, and motivating marketing and agency teams.
Building the business I always wanted to work in
Cheryl Calverley, CEO of eve sleep, explains how being a CMO prepared her to lead the organisation.
Lemon
How left-brain thinking is undermining creativity and making advertising less effective. Crucially, the study also provides practical advice to reverse this decline.
EffWeek 2019 - Crisis in Creative Effectiveness
When even award-winning work generates fewer business results and adopts short-term goals, you know there is a crisis.
Creativity for the long-term
How does creativity contribute to long-term growth? This is the question that Orlando Wood of System1 Group set out to find out.
Fluent devices and long term profit gain
Advertising that uses creativity, in the form of brand characters or motifs, markedly improves its emotional response and recognition.
Report urges co-operation between marketing and finance
This report outlines the challenges and opportunities for collaboration between marketing and finance.
Culture First quantified
At EffWeek 2018 we’ve published a quantitative analysis of the prevalence marketing effectiveness culture in agencies, brands and finance departments.