At EffWeek 2018 we’ve published a quantitative analysis of the prevalence marketing effectiveness culture in agencies, brands and finance departments.
The research looked for the organisational attributes identified in our 2017 paper Culture First. Over 200 practitioners from both agencies and brands were surveyed to find out whether effectiveness culture was finding its way onto the agenda. Presented by Libby Childs of Greengrass Consulting, it aimed to broaden our understanding of what organisations are doing, or not doing, to improve effectiveness.Download presentation slides
During EffWeek 2018, and following the culture theme, we also presented research into the relationship between finance and marketing teams. You can also watch that presentation by Fran Cassidy.
Driving an effectiveness culture is about making an organisation stronger, fitter and able to deliver its targets.