IPA Business Growth Conference 2024 (virtual)

This year’s Business Growth Conference (a hybrid event) focuses on what agencies need to do to thrive and prosper in the long-term.

Over the past few years, the focus has been on how the advertising industry has had to evolve and transform to stay relevant, commercially astute and deliver growth.

This year, we’ll be diving into the big themes impacting the industry in the future, including:

• The commercial implications of AI
• The future of agency models
• Sustainability and how to retain motivated and engaged young talent

Our expert line-up of speakers will unveil the new commercial opportunities available, and give guidance on the big topics impacting agencies and their clients.

The event is relevant to anyone responsible for the commercial health and growth of their agency, including CEOs, COOs, FDs, Chief Growth Officers, MDs, plus New Business and Client Service professionals. 

In-person tickets are also available.

Agenda

9.00am Welcome

• Christian Byron, Chief Commercial Officer, OMG UK and Commercial Leadership Group Chair

9.10am Setting the context: an economist’s view
What is the global economic forecast? What will 2024 bring? Where might growth come from?

• Faisal Islam, British political and economics journalist

9.35am AI as a driver for growth
We hear different perspectives on how agencies are embracing AI and preparing to use it to continue delivering value and growth as the landscape evolves.

• How AI can lead to greater productivity: Geoff de Burca, Chief Strategy Officer, EssenceMediacom UK
• From concepting to creating - how can big brands use AI? Liberty Covill, Junior Planner, faith at VCCP and Iva Johan, Chief Strategy Officer, Bernadette at VCCP
• Gen AI is about to completely change the commercial model of how consumers shop. How can brands perform in this space? Marcos Angelides, Managing Director, Spark Foundry 
• Making the most out of your workforce with AI - optimising your projects, people and timelines: Daniel Hulme, Chief AI Officer, WPP and CEO, Satalia

10.25am Coffee break

10.55am Agency transformation: re-wiring the house with the lights on
How can agencies change their business model and what might success look like?

• Lisa De Bonis, Global CEO, Huge
• Caroline Johnson, Co-Founder, The Business Model Company

11.15am Agency transformation: panel discussion
A panel of experts will discuss the practical steps on how to implement change – and how to deal with challenges along the way.

• Camilla Kemp, Member, Commercial Leadership Group (moderator)
• Lisa De Bonis, Global CEO, Huge
• Zoe Eagle, Creative Agency Co-Chief, Accenture Song 
• Scott Moorhead, Managing Partner, The Aperto Partnership

11.40am How does adland retain motivated and engaged talent - now and in the future?
Informed by results of research commissioned by the IPA and ISBA, this session will look into what attracts junior to mid-level agency staff to client accounts, and how we ensure the best talent works on - and stays on – their business.

• Research presented by David Moir, Partner, Hall & Partners
• Discussion hosted by Josh Krichefski, CEO EMEA and UK, GroupM, and IPA President
• Nikita Heer, Account Manager, Rock Kitchen Harris
• Prianka Ramlugun, Strategist, Publicis London

12.10pm Why building a sustainability strategy is critical to future success
What steps should agencies take to keep pace with their clients? One Planet consultants share best practice in this growing and important sector.

• Rick Benfield, Director, RBConsulting
• Hilary Berg, MD, One Planet Communications

12.25pm Operating in the sustainability space - and the role that agencies can play

• Tom Firth, CEO and Co-founder, M&C Saatchi LIFE (moderator)
• Deb Caldow, Global Marketing Sustainability Director, Diageo
• Patricia O’Hayer, Global Head Communications & Government Affairs, Reckitt
• Jessica Tamsedge, CEO, Dentsu Creative
• Jonathan White, Climate Lawyer, Client Earth

12.55pm Closing Remarks

• Christian Byron, Chief Commercial Officer, OMG UK and Commercial Leadership Group Chair

1.00pm Close 

Agenda is subject to change

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