IPA Business Growth Conference 2024 (in-person)

What agencies need to do to thrive and prosper in the long-term.

Join us at the annual IPA Business Growth Conference where we’ll be exploring how you can grow as a practitioner, grow your client base and ultimately grow your business.

This year’s Business Growth Conference (a hybrid event) focuses on what agencies need to do to thrive and prosper in the long-term.

Over the past few years, the focus has been on how the advertising industry has had to evolve and transform to stay relevant, commercially astute and deliver growth.

This year, we’ll be diving into the big themes impacting the industry in the future, including:

  • The commercial implications of AI
  • The future of agency models
  • Sustainability and how to retain motivated and engaged young talent

Our expert line-up of speakers will unveil the new commercial opportunities available, and give guidance on the big topics impacting agencies and their clients.

The event is relevant to anyone responsible for the commercial health and growth of their agency, including CEOs, COOs, FDs, Chief Growth Officers, MDs, plus New Business and Client Service professionals. 

Virtual tickets are also available.


8.30 Breakfast and networking

9.00 Welcome
Chris Bryon, COO, OMD UK and Commercial Leadership Group Chair

9.10 Setting the context: an economist’s view
What is the global economic forecast? What will 2024 bring? Where might growth come from?
Faisal Islam, British political and economics journalist

9.35 AI as a driver for growth
We hear different perspectives on how agencies are embracing AI and preparing to use it to continue delivering value and growth as the landscape evolves.

10.25 Coffee break

10.55 Agency transformation
How can agencies change their business model and what might success look like?

11.15 Agency transformation: panel discussion
A panel of experts will discuss the practical steps on how to implement change – and how to deal with challenges along the way.

11.40 How does adland retain motivated and engaged talent - now and in the future?
It was David Ogilvy that once said, “clients get the work they deserve'. But do clients get the people they deserve on their accounts?

This exclusive unveiling of research commissioned by the IPA and ISBA will share what attracts junior to mid-level agency staff to client accounts, and how we ensure the best talent works on - and stays on – their business.

11.55 How does adland retain motivated and engaged talent: panel discussion
What do agencies and clients need to do to ensure the best people stay in the industry?

12.20 Why building a sustainability strategy is critical to future success
What steps do agencies need to take to tackle the business transformation required to keep pace with their clients?
One Planet consultants share practical guidelines for agencies to follow to support a step change in this growing and important sector.

12.35 Sustainability: how to successfully operate in this space and the role that agencies can play

12.55 Closing Remarks
Chris Bryon, COO, OMD UK and Commercial Leadership Group Chair

13.00 Lunch and Networking

14.30 Close

Agenda is subject to change

Please contact Anya Kamineni to take advantage of our bulk ticket rates.

Last updated 17 April 2024