We hear from four different perspectives explaining how they embrace AI and what they plan to do in the future.
Geoff De Burca, Chief Strategy Officer, EssenceMediacom UK: How AI can lead to greater productivity? EssenceMediacom talk about their AI powered tool Sidekick.
Iva Johan, Chief Strategy Officer and Liberty Covill, Junior Planner, VCCP/faith: From concepting to creating - how big brands can use Gen AI – Faith/VCCP share a creative case study on the benefits of using AI.
Marcos Angelides, Managing Director, Spark Foundry: AI commerce – Gen AI is about to completely change the commercial model of how consumers shop and how brands can perform in this space?
Daniel Hulme, CEO, Satalia and Chief AI Officer, WPP: Making the most out of your workforce with AI – optimizing your projects, people, and timelines.