Driving Growth

Join our drive to help you grow as a practitioner, grow your client base and ultimately grow your business.

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Marc Nohr, CEO of Fold7 and IPA's Commercial Leadership Group’s Chair continues his agenda to Drive Growth. It's a business imperative that aims to help agencies become more profitable and sustainable and make our industry as relevant and potent as ever.

Putting Growth on the Agenda

What we recognise as advertising and the advertising industry has changed shape hugely in recent years - with no sign of abating. We're presented with a clear choice - lament the changes and try to justify our existence, or reinvent ourselves.

The IPA's Commercial Leadership Group, is of course, choosing the latter option. 

Marc leads the IPA Group, comprised of agency heads, in looking at how agencies can transform themselves. Some of the areas they'll be looking at will include; what the advertising business can learn from others; what it sells and what its relationship with technology is.

The findings shape Group meetings, outputs, content and of course be at the forefront of our flagship IPA event the Business Growth Conference. The only event of its kind in our industry, the IPA Business Growth Conference will be host to some of the biggest names in our industry who’ll reveal their new drivers for growth, how agencies like theirs will be appointed going forwards and how we’ll all have to change to deliver the “new” value.


Highlights of the 2019 Business Growth Conference

This year, 350 Business Growth Conference delegates learned how to reimagine their businesses, how to develop a growth mindset and what advertisers are looking for from their agencies; brand, comms and experience.

They were the first to learn about the six principles for successful pricing strategies and went away with a free copy of the IPA’s new learning on pricing strategies: The Price of Success. So if you missed it, catch up with the content and the videos here.

Catchup with the outputs of the 2019 Business Growth Conference


    Keynote presentation from newly appointed IPA President. How can our industry become more commercially relevant to our clients to ensure their growth is our growth?

    Brian’s experience at Oxford Leadership is to help companies accelerate sustainable business performance. He shares his perspective on developing a growth mind set, in particular the relationship between personal and corporate growth.

    Marc Nohr, CEO, Fold7 and Lisa Thomas, Chief Brand Officer, Virgin look at the challenges that clients face to drive growth.

    Janet Markwick, Founder & CEO, Markwick Consulting and IPA Commercial Leadership Group and Sam Jordan, Executive Vice President, Manifesto Growth Architects, discuss how agencies can deliver value to their clients and what pricing models are available to them.

    Brent Hodgins, MD, Mirren Business Development, unveils the three most significant trends ahead, including a look at management consulting firms, in-housing and marketing technology. Brent Hodgins will share his thinking at his hands-on workshop in September.

    How is our industry evolving? What new business models are the new communication companies adopting and how do they see the future of the industry? The Fawnbrake Collective's Amelia Torode, Wonderhood Studios' David Abraham and Group of Human's Chris Clarke discuss.

    Presentation Decks

    The Price of Success

    • This white paper defines the challenges, competitors, complexity and commercial reality facing businesses and how using a wide range of pricing models can drive agency growth.



    2019 Business Growth Conference sponsors

    Learning to Drive Growth

    The IPA Continuous Professional Development (CPD) learning programme has been designed to help you drive growth from within your agency. Courses and events particularly aimed at helping delegates focus on business growth include:


    Joyce Kelso

    Associate Director of Marketing

    Office Number

    0207 201 8209

    Last updated 26 November 2020