The IPA's Commercial Leadership Group has a new Chair, and with him comes an exciting new business agenda to Drive Growth. It's a business imperative that aims to help agencies become more profitable and sustainable and make our industry as relevant and potent as ever.
Putting Growth on the agenda in 2019
What we recognise as advertising and the advertising industry has changed shape hugely in recent years - with no sign of abating. We're presented with a clear choice - lament the changes and try to justify our existence, or reinvent ourselves.
The IPA's Commercial Leadership Group, led by newly appointed Chair Marc Nohr, CEO of Fold7 is, of course, choosing the latter option.
Marc will lead the IPA Group, comprised of leading agency heads, in looking at how agencies can transform themselves. Some of the areas they'll be looking at over the next year include; what the advertising business can learn from others; what it sells and what its relationship with technology is.
The findings will shape Group meetings, outputs, content and the IPA’s flagship Business Growth Conference in July 2019.
Highlights from the Business Growth Conference 2018
With speakers ranging from Executive Editor of The Economist, Daniel Franklin to the Global CEO of Wavemaker, the Business Growth Conference 2018 helped us produce an essential hub of knowledge and content that we will use to support our Driving Growth Agenda moving forward.
View the videos:
- Sarah Golding - Welcome
- Liz Wilson - Introduction to the IPA Business Growth Conference 2018
- Daniel Franklin - The World in 2050 - Where do the new opportunities lie?
- Tim Castree - Future Proofing our Business - A network perspective
- Mark Evans/Richard Huntingdon - Demonstrating Business Growth in the Client Boardroom
- Mark Nohr Panel - What are independent agencies doing differently?
- Paul Knight/James Bell - How do we achieve win:win working with procurement?
- Janet Markwick - What do we need to do moving ahead?
Read the presentations:
- Daniel Franklin - The world in 2050 - where do the new opportunities lie?
- Tim Castree - Future proofing our business - a network perspective
- Mark Evans and Richard Huntington - Demonstrating Business Growth in the Client Boardroom
- Paul Knight/James Bell - How do we achieve win:win working with procurement?
Listen to the podcast
Daniel Franklin and Paul Bainsfair
Highlights from the Business Growth Conference 2017
Blair Ennis – Do you have a win without pitching mindset?
Tim Williams – Activating new pricing strategies starting tomorrow
Richard Shotton – Applying findings from behavioural science
Panel Discussion – Practical lessons
Learning to Drive Growth
The IPA Continuous Professional Development (CPD) learning programme has been designed to help you drive growth from within your agency. Courses and events particularly aimed at helping delegates focus on business growth include:
- IPA Business Leadership Programme MIPA rating ***
- IPA LegRegs Certificate
- IPA Commercial Certificate
- Eff Test Workshop
- IPA Advanced Certificate
- Effworks
Dates for your Diary
Business Growth Conference July 2019
More events will be announced soon.
For further information email Joyce Kelso
We recognise that advertising, and the advertising industry, has recalibrated greatly, changing shape in recent years with no sign of abating. Which presents us with a clear choice – lament the changes and try to justify our existence, or reinvent ourselves to be as relevant and potent as ever. It’s this latter option, which informs the new CLG focus – Driving the Growth Agenda. If we seek to learn and grow as practitioners we will grow our clients and if we grow our clients we will grow our businesses. That’s the principle.