Marc Nohr, CEO of Fold7 and IPA's Commercial Leadership Group’s Chair continues his agenda to drive growth. It's a business imperative that aims to help agencies become more profitable and sustainable and make our industry as relevant and potent as ever.
What we recognise as advertising and the advertising industry has changed shape hugely in recent years - with no sign of abating. We're presented with a clear choice - lament the changes and try to justify our existence, or reinvent ourselves.
The IPA's Commercial Leadership Group, is of course, choosing the latter option.
Marc Nohr leads the IPA Group, comprised of agency heads, in looking at how agencies can transform themselves. Some of the areas they'll be looking at will include; what the advertising business can learn from others; what it sells and what its relationship with technology is.
The findings shape Group meetings, outputs, content and of course be at the forefront of our flagship IPA event the Business Growth Conference. The only event of its kind in our industry, the IPA Business Growth Conference will be host to some of the biggest names in our industry who’ll reveal their new drivers for growth, how agencies like theirs will be appointed going forwards and how we’ll all have to change to deliver the “new” value.
At the 2020 conference, we brought knowledge and inspiration from outside our world, to help agencies become better equipped to grow their business next year. We also unveiled two new significant publications that explore the nature of client-agency commercial relationships which are available to download:
The IPA Continuous Professional Development (CPD) learning programme has been designed to help you drive growth from within your agency. Courses and events particularly aimed at helping delegates focus on business growth include: