Marc Nohr, CEO of Fold7 and IPA's Commercial Leadership Group’s Chair has developed an exciting new business agenda to Drive Growth. It's a business imperative that aims to help agencies become more profitable and sustainable and make our industry as relevant and potent as ever.
What we recognise as advertising and the advertising industry has changed shape hugely in recent years - with no sign of abating. We're presented with a clear choice - lament the changes and try to justify our existence, or reinvent ourselves.
The IPA's Commercial Leadership Group, is of course, choosing the latter option.
Marc will lead the IPA Group, comprised of leading agency heads, in looking at how agencies can transform themselves. Some of the areas they'll be looking at over the next year include; what the advertising business can learn from others; what it sells and what its relationship with technology is.
The findings will shape Group meetings, outputs, content and of course be at the forefront of our flagship IPA event the Business Growth Conference. The only event of its kind in our industry, the IPA Business Growth Conference will be host to some of the biggest names in our industry who’ll reveal their new drivers for growth, how agencies like theirs will be appointed going forwards and how we’ll all have to change to deliver the “new” value.
It could be an uncomfortable day. It might be easier to stay away. But if you want it to remain business as usual, it’s time to embrace “unusual”.
IPA 2019 Business Growth Conference
"Business As Unusual": Why you have to change to grow
Wednesday 10 July, 8.30am - 2.30pm
County Hall, Westminster Bridge, London SE1 7PB
Book your ticket
Please see members of the IPA's Commercial Leadership Group.
With speakers ranging from Executive Editor of The Economist, Daniel Franklin to the Global CEO of Wavemaker, the Business Growth Conference 2018 helped us produce an essential hub of knowledge and content that we will use to support our Driving Growth Agenda moving forward.
The IPA Continuous Professional Development (CPD) learning programme has been designed to help you drive growth from within your agency. Courses and events particularly aimed at helping delegates focus on business growth include:
For further information email Joyce Kelso
We recognise that advertising, and the advertising industry, has recalibrated greatly, changing shape in recent years with no sign of abating. Which presents us with a clear choice – lament the changes and try to justify our existence, or reinvent ourselves to be as relevant and potent as ever. It’s this latter option, which informs the new CLG focus – Driving the Growth Agenda. If we seek to learn and grow as practitioners we will grow our clients and if we grow our clients we will grow our businesses. That’s the principle.