Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
The IPA’s Marketing Effectiveness initiative seeks to create a global industry movement, to promote a marketing effectiveness culture in client and agency organisations.
What the advertising industry can learn about clear and concise communication.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
When the future is uncertain, it can pay to look for lessons from the past about the value of advertising.
Evidence collated by the IPA and its partners unveils how advertising in recession can help firms recover.