Pioneers

1.1 Identify where you are and where you want to be

Agencies breaking new ground in sustainability efforts. These are trailblazers, trendsetters and influencers in the industry.

This is all about transformation. These are the agencies that really want to make a difference and realise that incremental change is not good enough and will not happen fast enough. They’re focused on changing business models, aligning their purpose and working on their culture to truly embed sustainability, with an ambition to lead a net-positive or regenerative approach to business.

Recommendation

It’s a good idea to review your ambition level once you have built a deeper understanding of the issues and how they may affect your business going forward. See steps 2.4 Be informed and 2.5 Identify your hotspots.

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Last updated 22 August 2024