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A Pocket Guide to TUPE

These guidelines are intended to provide a pragmatic, step-by-step guide in 10 steps when faced with a potential TUPE situation. This covers both when you are the incumbent agency that is losing...

  • Published

    28 April 2026

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IPA celebrates 30 inclusivity gamechangers on 2026 iList

Thirty champions of diversity, equity and inclusion have been named on the IPA iList 2026 for their incredible commitment to driving positive change within the advertising industry.

  • Published

    28 April 2026

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IPA On... Dating trends

Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis explore Gen Z and modern dating trends.

  • Published

    22 April 2026

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Redundancy Guidance for Agency Employers

Comprehensive, best practice guidance on redundancy, with topical questions and answers for agency employers. The annex lists a step by step process for carrying out consultation.

  • Published

    22 April 2026

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IPA Pre-Bid Template

The IPA Pre-Bid Template is designed to help members capture and organise a SoW and other requirements for a production, prior to the commencement of a project, to assist in agreeing the...

  • Published

    22 April 2026

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LoopMe tops IPA Digital Media Owners Spring 2026 Survey

IPA agencies and digital specialists have named LoopMe as the best media owner to work with, according to the IPA Digital Media Owners Spring 2026 Survey.

  • Published

    22 April 2026

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IPA paper asserts value of joint-industry standards when assessing effectiveness

'Signals in the Noise 2: Doing the right things' argues that while the advertising industry has never had a better scientific understanding of how advertising works, the data environment which it...

  • Published

    21 April 2026

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Signals in the Noise: Doing the Right Things

Tony Regan, co-author of the Signals in the Noise publications, discusses in this webinar recording the key findings from the latest report.

  • Published

    21 April 2026

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Strategic Development Plan

The Strategic Development Plan helps agencies ensure they link business objectives to CPD and L&D activity in a structured, measurable way.

  • Published

    20 April 2026

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IPA CPD Standard Criteria

The IPA’s Continuous Professional Development (CPD) programme is designed to ensure your skills always match your clients' needs and your agency's business goals. Only then can the industry offer a...

  • Published

    20 April 2026

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UK marketing budgets revised up to highest level in nearly two years

Despite wider geopolitical turmoil, the Q1 2026 IPA Bellwether Report saw a net balance of +7.3% of respondents revised their total marketing spend upwards in Q1.

  • Published

    16 April 2026

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Career Transition Toolkit

Whether you’re actively looking, quietly exploring options or preparing for a future move, this toolkit brings together clear, grounded advice for mid- to senior-level professionals. It focuses on...

  • Published

    16 April 2026

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Q1 2026 Bellwether Report

UK marketing budgets revised up to the highest level in nearly two years despite geopolitical...

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Video

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Proving Commercial Success with the Advanced Certificate in Effectiveness

A webinar demystifying the Advanced Certificate in Effectiveness syllabus and explains how you too can become certified in evaluating campaign effectiveness.

  • Published

    15 April 2026

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Drip pricing crackdown: fines and refunds - and the agency risk

The Competition and Markets Authority (CMA) has acted decisively on drip pricing: fining AA/BSM driving schools £4.2m and ordering mass refunds to customers in a high-profile use of its new powers...

  • Published

    15 April 2026

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ASA rulings on LHF ads

The ASA published its first set of rulings under the new LHF rules that came into effect on 5 January this year. Of the four ads under the microscope, two were supermarket ads, for Lidl and...

  • Published

    15 April 2026

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The Effectiveness Files: HIVED

Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, talks about the origins of the business and the core principles behind the brand.

  • Published

    8 April 2026

Blog

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Gen Z Unfiltered: When confidence wobbles after trust replaces training

Ellie Nicolaou, Account Executive at True, reflects on the often-unspoken moment when training gives way to trust and the confidence dip that can come with it. In this latest piece of her series,...

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Ellie Nicolaou

7th April 2026

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The Making Sense Podcast: Mike Follett

The power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

  • Published

    1 April 2026

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Funding for regional creative industries

The Government's Creative Places Growth Fund kicks off in the 2026 financial year. Announced as part of the Creative Industries Sector Plan, this initiative is intended to bring a new approach to...

  • Published

    31 March 2026

Blog

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Why counting steps doesn’t tell you if someone is healthy…

MG OMD's Emma Scoular explores the long‑standing problem of linking behaviour to outcomes in the public sector, and why that gap remains stubbornly wide, and may be inherently unbridgeable.

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Emma Scoular

31st March 2026

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Join us in reaffirming adland’s commitment to inclusivity and positive representation

The IPA Talent & Diversity Conference returns on Tuesday, 28 April, for constructive dialogue, expert thought leadership and best practice around key talent issues.

  • Published

    31 March 2026

Blog

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Why advertising’s next era should mean more opportunity and less orthodoxy

Convenor of Judges for the IPA Effectiveness Awards, Charlie Ebdy, explains why this is a time of revolutionary opportunity for brands and agencies.

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Charlie Ebdy

31st March 2026

Blog

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Showcasing creativity in Leeds and Yorkshire

IPA City Head for Leeds, Yorkshire and Humberside, Simon Bollon, celebrates the creativity and talent by showcasing the work of local member agencies.

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Simon Bollon

31st March 2026

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Government response to 2025 Late Payment Consultation

The government has published a response - “Time to Pay Up” - to its public consultation of last year on the scourge of late payments by large UK businesses. Having responded on behalf of its...

  • Published

    26 March 2026

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IPA flags key measures in Government response to 2025 Late Payment Consultation

The IPA has today (26 March 2026) highlighted the key measures contained with the government’s response to its public consultation of last year on the scourge of late payments by large UK businesses.

  • Published

    26 March 2026

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IPA names Marcos Angelides as Commercial Leadership Group Chair

The Commercial Leadership Group is a key part of the IPA Commercial Pillar, which seeks to help agencies drive profitable and sustainable growth in the long-term.

  • Published

    25 March 2026

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IPA responds to launch of Govt consultation on Nutrient Profiling Model

The prospect of a new nutrient profiling model creates further disruption, added costs and yet more uncertainty for businesses that have been operating in line with the new rules.

  • Published

    25 March 2026

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IPA remembers Janet Mayhew

A wonderful and indomitable woman, Janet’s nickname among her colleagues was Miss Mayhem.

  • Published

    25 March 2026

Blog

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What the rise of weight loss jabs means for brands, advertising and society

How the rise of weight loss injections has impacted the food we eat, the way food is advertised to us, and the way we engage with body image.

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Caris Brett

24th March 2026

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Keeping it Legal: Time to Talk TUPE

Specialist industry guidance on TUPE in service provision change scenarios where there is a new business win or loss.

  • Published

    24 March 2026

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IPAi Forum curates selection of AI tools powering industry transformation

The April issue, 'Turning AI enthusiasm into effective, governed practice', looks past the chat about Agentic AI and gets into the detail of how agencies are using it.

  • Published

    24 March 2026