Knowledge Centre

IPA member agencies shine at Cannes

IPA members have enjoyed a successful Cannes Lions 2026 festival so far, with 11 agencies winning a combined 40 awards, including 7 Gold, 14 Silver, 17 Bronze Lions and 2 Grand Prix.

What does the agency of the future look like?

Join us at the IPA Business Growth Conference and be the first to hear exclusive new research from Tracksuit, revealing how agencies are reshaping their operating models to ensure that they...

Leading advertiser judges and Chair from Tesco named for IPA Effectiveness Awards

Tesco’s UK Customer Director, Suzanne Quinn, will Chair the 2026 IPA Effectiveness Awards and will be supported by a line-up of leading advertiser judges.

The Rift: The divide between young people and the future

A virtual CPD Network session assessing the rising sense of futurelessness amongst young people.

Employment template: Contract of Employment

Template contract of employment prepared by the Employment team at the law firm, Lewis Silkin, together with the IPA.

IPA statement on social media ban for under-16s

IPA Director General, Paul Bainsfair, has responded to the Government's decision to ban social media for under-16s, saying that the primary challenge is how those platforms are 'structured,...

Making Sense: Tessa LeGassick

Tessa LeGassick joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

New ways for agencies to grow, compete and create value

Whether you're focused on winning new business, improving profitability, building talent or preparing for what's next, you'll leave the IPA Business Growth Conference with the insight, evidence and...

Legal & Public Affairs Update June 2026

New Tobacco and Vapes advertising restrictions coming in 2027 | Late Payments – new bill set to tackle late payments and lengthy payment terms | ICO’s advice on online advertising and consent |...

Late Payments - Small Business Protections Bill

New edition of IPAi Forum highlights need-to-know AI headlines

Redefining agency value in the AI era: The evolution in briefs, search, capabilities, operating models and the human judgement behind effective work

UK Economic Snapshot May 2026

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

“Small thinking” is killing advertising warn Les Binet and Will Davis

Les Binet and Will Davis argue that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and call on the industry to “think big” again to unlock real...

Making Sense: Sam Knowles

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

Unlock new drivers of growth at the IPA Business Growth Conference 2026

An opportunity to step away from the day-to-day and focus on the bigger question facing every agency leader right now: how do you build an agency that can grow stronger, smarter and more valuable...

Showcasing creativity in Birmingham and the Midlands

Penny Took, CEO, Mediaplus Connect and IPA City Head for Birmingham and the Midlands, celebrates the creativity and talent by showcasing the work of local member agencies.

Unlock effectiveness across the customer journey

Audiences are fragmenting across low-attention environments and planners need better frameworks to cut through and connect the customer journey. Mark Cross and Ian Gibbs of industry group JICMAIL...

Marketing's involution and the new economic value of difference

As competitive advantage becomes easier to replicate, the most important job of marketing will be defending the value of difference itself.

Is sponsorship the channel for our new era hiding in plain sight?

Misclassifying sponsorship as a vehicle for reach only is a missed opportunity. Multi-faceted sponsorships are well suited to our new era of multiple effectiveness options, argues Sponsorship...

The value of an idea

You can only win an IPA Effectiveness Award later this year if you have persuasively demonstrated profitable return from communications investment. And, as IPA Director of Effectiveness Laurence...

Inclusive creator marketing is an effectiveness advantage

In today’s fragmented, creator-led media landscape talk about inclusion should also incorporate an effectiveness perspective.

IPA announces 2026 IPA Beacon List celebrating next generation agencies

Recognising 20 of the UK’s most exciting emerging and high-growth agencies that are redefining the future of the industry through innovation, entrepreneurship and new models for growth.

They're not gamers - they're your customers

The effectiveness conversation in gaming has a structural problem that starts before a single brief is written, argues Brent Koning, EVP, Global Head of Gaming at dentsu. Too often, gaming...

Sponsorship - the rights and the wrongs of it

With this year’s FIFA World Cup expected to generate sponsorship revenue of $2.8bn – up $1bn over the 2022 competition, Fran Cassidy of Cassidy Media Partnership explains why more research about...

Government Call for Evidence on TUPE

The Government through its Department for Business and Trade (DBT) has recently published a Call for Evidence on TUPE (Call for Evidence), with a deadline for responses at 11.59 pm on 1 July 2026.

Nationwide, KitKat, British Airways among IPA Effectiveness Awards entries

Forty-six case studies spanning seven markets around the world have been entered into the prestigious IPA Effectiveness Awards 2026.

IPA Director of Legal and Public Affairs, Richard Lindsay, to retire

Since his arrival in 2010, Richard has been an instrumental advisor, ambassador and spokesperson for the IPA, its agency members and the wider agency community on all areas of legal and public...

Twenty-eight agencies honoured for outstanding professional development

Celebrating the agencies who have achieved CPD Gold and Platinum for their outstanding professional development programmes throughout 2025.

2025 IPA Annual Review reflects on industry change, AI adoption and talent investment

The 2025 IPA Annual Review reveals an industry navigating increasing commercial pressure by balancing tighter budgets with a growing demand for strategic impact, while continuing to leverage...

Free AI training - the good, the useful and the reality

In a landscape where AI skills are becoming essential, Entry Level Talent and Apprenticeship Adviser Gwyn March rounds up the best free (and nearly free) training options available to help agencies...