Also known as...
Marketing Assistant where Marketing includes new business activity
The role in brief...
The New Business Executive supports the New Business Director with the implementation of the new business strategy. They support with a mix of in- bound and out bound marketing, inputting information into CRM systems and reviewing analytics to target potential clients. They support with the administration and materials for the agency’s new business pitch process. They develop knowledge about the agency’s products, services and collate and prepare case studies to support client meetings. They may receive initial requests from potential clients.
The New Business Executive may collaborate with the Marketing team, where there is one. They may be involved in the creation of all sales material and marketing collateral along with creating digital content when required.
Working with...
- Internal: Across the agency; Agency management, Agency account team, including planners/strategists; Creative teams and directors; Creative services and production staff; Marketing team; Finance Team. Global new business and marketing teams as required.
- External: Client Marketing teams and lead clients. Event Companies, Print and Design companies, Award and Event Organisers. New Business Intermediaries.
- The New Business Executive will report to the Head of New Business; New Business Director; Head of Growth, Growth Director; Marketing Manager.
Responsible for...
- Supporting the New Business Director with the delivery of the agency’s annual new business strategy.
- Reviewing data to support the identification of particular target sectors.
- Managing the new lead capture process for the New Business Director and leadership team to qualify and prioritise opportunities.
- Preparing and collating the relevant materials to target the desired client list.
- Responding to initial requests from prospective clients.
- Coordinating and collating the information required for completing detailed prospective Requests for Information (RFIs) and Requests for Procurement (RFPs) for review by the New Business Director.
- Supporting the refinement and roll-out of the agency new business development process for example arranging ‘chemistry’ meetings.
- Recording the agency wins, losses and costs for review by the New Business Director. Preparing reports from this data as required to review investments in new business activities.
- Supporting the New Business Director with the planning and execution of event opportunities to target prospective clients, possibly in conjunction with the agency marketing team. This may involve creating and managing the guest list, partnering with venues and event organisers and the creation of event materials.
- Supporting the agency pitch teams with all aspects of this significant event; overseeing the prompt delivery of pitch materials, room bookings, administration, presentation decks etc.
- Collating information for case studies and award entries possibly in conjunction with the agency marketing team.
- Updating the agency credentials as directed by the New Business Director.
Those who succeed are...
- Excellent communicators with high literacy skills.
- Able to write clear and concise copy with creativity and flair.
- Curious in developing and maintaining current knowledge of the advertising landscape and competitive activity.
- Understand the agency "brand" and their products and services.
- Skilled at presenting documentation for easy reading and with clarity.
- Problem solvers and can collaborate across the agency to obtain the necessary and accurate information.
- Adept at picking up new concepts and skills rapidly as well as the ability to proactively research and find out information.
Where they come from, and where they go...
They may have a good degree with an interest in new business. They have strong writing skills. Some transfer from being experienced PAs or account coordinators or Account Executives.
They may go on to become a New Business Manager; New Business Director; Marketing Manager; Marketing Director; Head of Marketing. They may go onto related roles such as Client Services; Content Marketing Manager; Community Manager; PR Manager.