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Looking for a credible source of successful commercial creativity? IPA Case Studies are unique. Read, watch and learn from more than 1,500 cases

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IPA

Fleggaard: Crossing the Line

Fleggaard: Crossing the Line
  • Agency

    UncleGrey; Grey London

  • Client

    Fleggaard

  • Brand

    Fleggaard

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA

'80 Days of Argos': How Argos owned 'today'

'80 Days of Argos': How Argos owned 'today'
  • Agency

    The&Partnership London

  • Client

    Argos

  • Brand

    Argos

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

NCS: Change Your Summer

NCS: Change Your Summer
  • Agency

    Oglivy & Mather

  • Client

    HM Government

  • Brand

    NCS

  • Date

    2018

Non Members: £50
Members: £25

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IPA Effectiveness Awards

From also-ran to front-runner: How Nissan made Rogue a sales hero by making winter heroes of Canadian drivers

Non Members: £50
Members: £25

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IPA Effectiveness Awards

#MyRealCareerLine

#MyRealCareerLine
  • Agency

    J Walter Thompson Hong Kong

  • Client

    The Women's Foundation

  • Brand

    The Women's Foundation

  • Date

    2018

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Driven by something different: How SKODA grew in a plummeting market

Driven by something different: How SKODA grew in a plummeting market
  • Agency

    Fallon London,PHD Media

  • Client

    Skoda Auto UK

  • Brand

    Skoda

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Any number of sore throats

Any number of sore throats
  • Agency

    Ogilvy Australia

  • Client

    Nestle

  • Brand

    Soothers

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Christmas is for sharing

Christmas is for sharing
  • Agency

    Abbott Mead Vickers BBDO,PHD Media

  • Client

    Sainsbury's

  • Brand

    Sainsbury's

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Flying on insight: How Air Canada soared over market turbulence and increased sales on its winter flights - without showing a single plane

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Five have a jolly big business effect

Five have a jolly big business effect
  • Agency

    adam&eveDDB,Wavemaker Manchester

  • Client

    Fgw (First Great Western)

  • Brand

    GWR

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Helping a new generation find where they belong in the British Army

Helping a new generation find where they belong in the British Army
  • Agency

    MediaCom,Karmarama

  • Client

    Capita for the British Army

  • Brand

    British Army

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

A game changer: How Heineken reinvented it's Champions League communications

A game changer: How Heineken reinvented it's Champions League communications
  • Agency

    Publicis Italy

  • Client

    Heineken

  • Brand

    Heineken

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Beauty and brains: How we supercharged the Audi premium 2015-2018

Beauty and brains: How we supercharged the Audi premium 2015-2018
  • Agency

    Bartle Bogle Hegarty

  • Client

    Audi UK

  • Brand

    Audi

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

32Red: How marketing communications fuelled an online casino's hot streak

32Red: How marketing communications fuelled an online casino's hot streak
  • Agency

    M.i. Media

  • Client

    Kindred Group Plc

  • Brand

    32Red

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

‘Oops’: How O2’s iPhone success in 2017 was no accident

‘Oops’: How O2’s iPhone success in 2017 was no accident
  • Agency

    VCCP

  • Client

    O2 UK Ltd

  • Brand

    O2

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

How Nationwide found its voice and the difference that made

How Nationwide found its voice and the difference that made
  • Agency

    Wavemaker London,VCCP

  • Client

    Nationwide Building Society

  • Brand

    Nationwide Building Society

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

A Rembrandt in the attic: Rediscovering the value of 'Have you had your Weetabix?'

A Rembrandt in the attic: Rediscovering the value of 'Have you had your Weetabix?'
  • Agency

    Bartle Bogle Hegarty,Ebiquity

  • Client

    Weetabix Ltd

  • Brand

    Weetabix

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Guinness: Made of More, 2012 - 2018

Guinness: Made of More, 2012 - 2018
  • Agency

    Abbott Mead Vickers BBDO

  • Client

    Diageo

  • Brand

    Guinness

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

How 10 years of building trust built the bottom line

How 10 years of building trust built the bottom line
  • Agency

    Leo Burnett

  • Client

    McDonalds Restaurants Ltd

  • Brand

    McDonald's

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Finger C'lickin Good: How KFC broke the rules to sell on social

Finger C'lickin Good: How KFC broke the rules to sell on social
  • Agency

    Bartle Bogle Hegarty

  • Client

    Yum Restaurants International

  • Brand

    KFC

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

How 'Every Little Helps' helped to deliver one of the biggest turnarounds in UK retail history

How 'Every Little Helps' helped to deliver one of the biggest turnarounds in UK retail history
  • Agency

    Bartle Bogle Hegarty,MediaCom

  • Client

    Tesco

  • Brand

    Tesco

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Finding our Virginity: How fighting fact with feeling helped Virgin Media take on the might of Sky

Finding our Virginity: How fighting fact with feeling helped Virgin Media take on the might of Sky
  • Agency

    Bartle Bogle Hegarty

  • Client

    Virgin Media

  • Brand

    Virgin Media

  • Date

    2018

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How Lidl Ireland changed the nation's attitude to ladies gaelic football by calling for serious support

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How Lidl Grew A Lot

How Lidl Grew A Lot
  • Agency

    TBWA\London,Starcom

  • Client

    Lidl

  • Brand

    Lidl

  • Date

    2018

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How Vodafone Ireland used emotion over the long-term to build brand value and resist commodification

How Vodafone Ireland used emotion over the long-term to build brand value and resist commodification
  • Agency

    Grey London,Wavemaker Dublin

  • Client

    Vodafone Ireland

  • Brand

    Vodafone

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Breaking conventions with Pride

Breaking conventions with Pride
  • Agency

    adam&eveDDB

  • Client

    Mars

  • Brand

    Skittles

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Baileys: A radical brand turnaround story with extra sprinkles

Baileys: A radical brand turnaround story with extra sprinkles
  • Agency

    Carat,Mother

  • Client

    Diageo

  • Brand

    Baileys

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Individual expressionism: Leveraging art and fashion to drive growth

Individual expressionism: Leveraging art and fashion to drive growth
  • Agency

    Grey London,Uncle Grey

  • Client

    Bolia.com

  • Brand

    Boila.com

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Hello in Elephant: Translating an endangered language to help save an endangered species

Hello in Elephant: Translating an endangered language to help save an endangered species
  • Agency

    whiteGREY

  • Client

    David Sheldrick Wildlife Trust

  • Brand

    David Sheldrick Wildlife Trust

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

From luxury to mainstream: How Godiva democratised luxury

From luxury to mainstream: How Godiva democratised luxury
  • Agency

    The&Partnership London

  • Client

    Pladis

  • Brand

    Godiva

  • Date

    2018

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Light up the nation

Light up the nation
  • Agency

    Anomaly

  • Client

    Labatt Breweries of Canada

  • Brand

    Budweiser

  • Date

    2018

Non Members: £50
Members: £25

More Details