Consumer attitudes towards brands’ reaction to the cost of living crisis - what actions consumers want and expect to see from brands during this time.
This chart pack is based on a nationally representative poll commissioned by the Institute of Practitioners in Advertising (IPA), among a sample of 2,000 UK adults aged 18+. The research was undertaken by Opinium and fielded 10-14 February 2023.
The purpose of this poll was to survey consumer attitudes towards brands’ reaction to the cost of living crisis by exploring what actions consumers want and expect to see from brands during this time.
The full survey data is available on request. Please contact insight@ipa.co.uk
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