Digital Media Owners Survey Autumn 2023

The survey was undertaken between 4 September and 17 October 2023

The results of the Autumn 2023 IPA Digital Media Owner Survey which keeps agencies informed on which media owners and suppliers deliver the highest levels of service.

Key findings:

  • Mail Metro Media was named as the best media owner to work with 87.8% of respondents said that their overall experience of working with Mail Metro Media was a good one. They were closely followed by Blis (87.3%) and Reddit (84.6%).
  • Seven other media owners have an overall score 80% or above: Blis (87.3%), Reddit (84.6%), MiQ (82.2%), GumGum (81.4.%), Quantcast (81.1%), Reach (80.6%) and Pinterest (80.0%)
  • While Mail Metro Media leads overall and among Crossover Media Owners, Reddit is the best performing Online Pure Play and Blis tops Ad Networks/Exchanges, DSPs and Sales Houses.
  • In addition to leading the overall ranking, Mail Metro Media was named the best media owner for ‘Ease of contact with the sales team’.
  • Four media owners lead two individual categories each: GumGum (‘Quality of response to brief’ and ‘Delivery of innovative, creative solutions’), Pinterest (‘Understanding of client strategies and objectives’ and ‘Communication of relevant new opportunities’), MiQ (‘Engenderment of a real sense of agency/media owner partnership’ and ‘Understanding of the context the agency operates in’), and Reddit (‘Professionalism in dealing with dispute resolution’ and ‘Communicating direct contact with clients’).
  • Three media owners top one individual category each: Blis (‘Regularity of face-to-face or telephone contact’), Quantcast (‘Understanding of own products’) and The Guardian (‘Exploitation of cross-over media opportunities’).
  • Reach plc is the most broadly improved media owner with increases of 10 percentage points or more across seven categories from the Spring 2023 survey.
Download the full survey


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