The results of the Autumn 2023 IPA Digital Media Owner Survey which keeps agencies informed on which media owners and suppliers deliver the highest levels of service.
Key findings:
- Mail Metro Media was named as the best media owner to work with 87.8% of respondents said that their overall experience of working with Mail Metro Media was a good one. They were closely followed by Blis (87.3%) and Reddit (84.6%).
- Seven other media owners have an overall score 80% or above: Blis (87.3%), Reddit (84.6%), MiQ (82.2%), GumGum (81.4.%), Quantcast (81.1%), Reach (80.6%) and Pinterest (80.0%)
- While Mail Metro Media leads overall and among Crossover Media Owners, Reddit is the best performing Online Pure Play and Blis tops Ad Networks/Exchanges, DSPs and Sales Houses.
- In addition to leading the overall ranking, Mail Metro Media was named the best media owner for ‘Ease of contact with the sales team’.
- Four media owners lead two individual categories each: GumGum (‘Quality of response to brief’ and ‘Delivery of innovative, creative solutions’), Pinterest (‘Understanding of client strategies and objectives’ and ‘Communication of relevant new opportunities’), MiQ (‘Engenderment of a real sense of agency/media owner partnership’ and ‘Understanding of the context the agency operates in’), and Reddit (‘Professionalism in dealing with dispute resolution’ and ‘Communicating direct contact with clients’).
- Three media owners top one individual category each: Blis (‘Regularity of face-to-face or telephone contact’), Quantcast (‘Understanding of own products’) and The Guardian (‘Exploitation of cross-over media opportunities’).
- Reach plc is the most broadly improved media owner with increases of 10 percentage points or more across seven categories from the Spring 2023 survey.
