Simon Frazier, Head of TouchPoints Marketing & Data Innovation provides a summary of the IPA's first planning and strategy summit where the best media planners in the UK came together to celebrate effective planning and pave the way for planners of the future.
The purpose of the Planning Summit was to elevate the vital role of planning in the communications process; to put a spotlight on why the discipline of planning is so essential in building effective marketing campaigns that deliver against business objectives. You can catch up with a recording of the Planning Summit.
Download "Lessons from the Planning Summit" as pdf