Global Head of Strategy and Analytics, UCL & WPP
Simeon has held global analytics and strategy leadership roles in both media and creative agencies for nearly 25 years, most recently as Global President of Analytics and Strategy at Essence.
As befits an industry ‘veteran’, he has also long contributed to the Industry effectiveness agenda working with clients, agencies, research co’s and platforms to demonstrate the value of advertising and creativity.
Simeon is currently doing a PhD at UCL in the economics of data sharing and data markets, sponsored by WPP.