Data2Decisions' Stuart Heppenstall unpacks why bigger budgets can mean great returns on investment, and more new learning from the Advertising Research Community database.
23rd June 2022
Jo Arden, Chief Strategy Officer at Publicis.Poke and Deputy Convenor of Judges for the IPA Effectiveness Awards 2022, outlines her top tips for writing an IPA Effectiveness Awards paper.
23rd November 2021
IPA President Julian Douglas gives his key takeouts from EffWorks Global 2021.
27th October 2021
Peter Field gives his reply to the 'hysterical' industry reaction to his new research on brand purpose, published at EffWorks Global 2021.
25th October 2021
With the industry arguing about the amount of 'purpose' driven creative execution at this year's Cannes Lions, IPA Head of Marketing Strategy asks whether we are losing track of the 'purpose' of...
20th July 2021
Are we measuring the right things when it comes to ensuring the effectiveness of our advertising?
7th July 2021
We are benchmarking the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor - but what is our Culture Monitor and why is it so important?
24th June 2021