The IPA has published a new report, A Future of Fairness, to give brands and agencies a series of tangible actions to consider on diversity and inclusion.
Drawing on the collective intelligence of some of the leading and most senior voices of our industry, A Future of Fairness is designed as a handbook to help you understand the composition and the make-up of our industry across the key protected characteristics; an exploration into why representation on-screen is important, and who is doing interesting work to support diverse ads, as well as how to understand minority audiences authentically. The second half of the publication focuses on future trends and future leaders, finishing with a roadmap that is designed to support you on your own diversity and inclusion journey.