The 2019 launch, chaired by Nigel Vaz, IPA President and Global CEO, Publicis Sapient included presentations by the TouchPoints team, Tesco, MediaCom, Behave, December 19, Facebook and the demonstration of ARC, the new cover curve tool.
Daily Life in 2019: A TouchPoints Perspective by Belinda Beeftink, Research Director, IPA
TouchPoints and Tesco – Closing the Context Gap by Nick Ashley, Head of Media, Tesco, and James Parnum, Partner, MediaCom
The Power of Personalities by Phill Palmer, Senior Consultant, Behave
Making Sense: The Commercial Media Landscape by Pete Buckley, Connection Planner, Facebook and Kim Maniovich, EMEA Marketing Manager, Facebook