Over the next twelve days leading up to Christmas, we're giving IPA members exclusive access to incredible freebies (including free IPA Effectiveness Awards case studies and a digital copy of "The long and the short of it") designed to help you elevate your business and truly understand your audience.
How to grow your business
Free Effectiveness resources, from the groundbreaking Binet and Field classic to new R&D and case studies. A reservoir of learning, research and debate established by the IPA and industry partners.
The long and the short of it
The seminal effectiveness publication by Les Binet and Peter Field, digital format free for IPA members (usual member price £25).
When the chips are down, margins matter
The Effectiveness Award Grand Prix winning McCain case study, free for IPA members (usual member price £25).
How Cadbury won Christmas
The Broadbent Prize For Best Dedication To Effectiveness case study, free for IPA members (usual member price £25).
Making effectiveness work
How to use the core measurement techniques of marketing mix modelling, experiments and attribution.
Understand your audiences better
The IPA Insight team provides premium data and analysis on brands and consumers free to IPA members.
The 2024 Christmas Consumer
A look into the shopping habits, lifestyle plans and core emotions of British consumers across the festive period, based on a survey of 2,000 UK adults.
Emotions during 'Twixmas'
An IPA Insight Pulse Poll revealing the UK's emotions during the period between Boxing Day and New Year.
Audience Profile: Pet Owners
IPA Audience Profiles contain a fresh mix of proprietary data and qualitative insights, covering key economic, social and lifestyle indicators.
Humour in advertising
Insights into the UK's opinions on humour in advertising: 64% agreed that they were more likely to remember an advert if they found it funny.
A selection box of shorter reads: our top 4 blogs of the year
A new era of marketing effectiveness
Chair of Judges for the IPA Effectiveness Awards, Catherine Kehoe delivers a powerful speech on the state of marketing effectiveness at the 2024 Awards ceremony.
Three common mistakes in awards entries
Ella Ward and Byron Sharp debunk frequent misconceptions of what research says about how effective marketing works.
Reckoning with the reality of being 55+ in adland
Madeleine Morris, Creative Director at Cravens, argues to focus less on age and more on life stage when looking at consumer media habits.
The importance of apprenticeships
Kandice Quain, Media Manager at Bray Leino, explores apprenticeship's key role in shaping a more inclusive future for the advertising industry.
More free resources
Please explore our Knowledge Centre for further free resources and video catch-ups on our Talent and Diversity, Effectiveness and Business Growth Conferences.