The Village Communications

COMMUNICATIONS PLANNING

We always work in partnership with our clients so that we truly understand their business. Working together we build strong communication plans that meet their objectives. We utilize tools to fully understand the client’s opportunities and challenges. We do this by analyzing the market they operate in, their consumers’ behavior, and what their competitors are doing. Based on this insight, we develop bespoke strategies that work for each client’s individual business goals.

CHANNEL PLANNING

Media planning and buying are at the heart of everything we do. We use a comprehensive range of planning tools and data to identify both the target audience and the best way to communicate with them in order to meet business objectives. We believe that truly understanding consumer behaviors and psychology is at the core of great media planning. We use this research alongside our planning tools to select the optimal channel mix to reach the target audience as efficiently and effectively as possible. As a full-service media agency, we offer our clients omnichannel strategies combining the expert knowledge from our ATL and Digital teams to deliver a fully integrated marketing approach.

BUYING

We are a fully independent media agency. This means that we are impartial and always work with media owners and channels that work in the best interest of our clients rather than agency deals. Being independent also enables us to secure strong bespoke deals for all our clients and not just the biggest spenders. Our media buying compares strongly with the market as identified by independent industry auditors.

SOCIAL

Social is key for many of our clients, and we work with them to develop a strategy that works for their bespoke requirements. We help identify core audiences, amplify organic messages through paid-for promotion, and complete rigorous testing to ensure the best results. Budgets start from under £100 depending on requirements and funds available. We have a flexible team that can work to get activity live within a very short time frame, we know that with social, time is often of the essence and we don’t want our clients to miss opportunities.

BESPOKE SOLUTIONS

This is just a fraction of what we can do. We have experience in many areas, from developing global media guidelines to creating bespoke partnerships. We treat every client individually to meet their target objectives, which could be creating a new data insights tool or a customised measurement programme. The media landscape is constantly evolving and so are we, but we will always approach every brief in a unique way. Please get in touch to find out more.